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SM Entertainment, Unicef partner to empower Indonesian girls, improve school facilities

Published: 30 Mar. 2026, 11:20

The SM Entertainment building is seen in eastern Seoul. [SM ENTERTAINMENT]

K-pop powerhouse expanded its social contribution program across Southeast Asia by signing a new partnership with Unicef to support children in Indonesia, the company said on Monday.

SM said it concluded the agreement — aimed at empowering Indonesian girls and improving schools to be more environmentally friendly — with the Korean Committee for Unicef at the Unicef Indonesia office in Jakarta, Indonesia, on Friday.

The latest accord marks the fourth partnership between SM and Unicef Korea, following earlier projects in Vietnam and the Philippines. They first vollaborated in 2015.

Under the deal, the Korean entertainment firm will install gender-separated modern toilets and introduce water quality monitoring systems in 60 Indonesian schools by 2028.

The signing ceremony was attended by SM's Chief Global Officer Choi Jung-min, Unicef Korea Secretary-General Cho Mi-jin and Unicef Indonesia Deputy Rep. Jean Lokenga, among others.

Members of SM's girl group Hearts2Hearts, Jiwoo and Indonesian member Carmen, also joined the event.

“It's a great honor to take part in this meaningful initiative for Indonesian children,” the two said in a statement released by SM. “We hope they can stay healthy and happy at school, and we will do our best to support their growth.”

Yonhap