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Hyundai Steel website wins Red Dot Design Award

Published: 21 Aug. 2025, 09:53

A graphic showing various pages of the Hyundai Steel website [HYUNDAI STEEL]

Hyundai Steel won a Red Dot Design Award this year for the design of its official website.

The Red Dot Design Award is a prestigious global design competition with a history that spans 70 years. Every year, it selects winners from three categories: Product Design, Brand & Communication and Design Concept.

Hyundai Steel was recognized in the Brand & Communication category for designing its official website with a user-centered approach, offering an intuitive and immersive experience that enhances accessibility to the steel industry.

The new Hyundai Steel website highlights 70 years of history and innovation, as well as the company’s future vision, under the theme of “Heavy Steel, Light Experience.” It demonstrates a combination of the steel industry’s gravitas and a practical, user-friendly design.

The website also features 3-D graphics and vibrant colors to make information more accessible, with a design that naturally leads users from browsing products to making inquiries and consultations.

A Hyundai Steel official said, “We will continue to strengthen communication with customers through various online platforms and actively work to enhance our brand image.“

Hyundai Steel shares its latest news and stories of technological innovation through various brand communication channels, including its newsroom, Moment, and its YouTube and Instagram channels. Notably, an Instagram campaign titled the “Soda Pop Challenge,” created to celebrate the renewal of the Dangjin Steel Plant exhibition hall and the reopening of public tours, reached more than 1.2 million views.

BY JANG HAYOON [[email protected]]

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