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BTS to launch 'Arirang' pop-up stores in collaboration with MU:DS

Published: 10 Mar. 2026, 11:59 Updated: 10 Mar. 2026, 18:48

LIM JEONG-WON
[email protected]

A poster for BTS's ″Arirang″ performance livestream [NETFLIX]

BTS will open pop-up stores to coincide with the release of its new album “Arirang,” the boy band announced on Weverse on Tuesday.

The group will launch the pop-ups in collaboration with the National Museum Foundation of Korea from March 20 — coinciding with the album's release and a day before the band's performance at Gwanghwamun Square — through April 12.

The pop-ups will take place at two locations: Shinsegae Department Store's main branch in Jung District, central Seoul, and HYBE's headquarters in Yongsan District, central Seoul.

The merchandise will reinterpret traditional Korean aesthetics with a modern twist and will be displayed and available at the pop-ups. The merchandise was produced in partnership with the National Museum Foundation of Korea's museum goods brand, “MU:DS.”

Presales for some of the merchandise will open on the Weverse Shop on Thursday.

A merchandise item to be available at BTS's special pop-up event [HYBE]

Fans will only be able to visit the two pop-ups in person after making an online reservation via Weverse Spot.

“Arirang” marks BTS's first new album in three and a half years. On March 21, the boy band will hold a special comeback performance at central Seoul's Gwanghwamun Square, which is expected to draw some 260,000 fans and spectators.

BY LIM JEONG-WON [[email protected]]