From spaghetti to space, Italian ambassador eyes long-term cooperation with Korea
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- SEO JI-EUN
- [email protected]
Italian Ambassador to Korea Emilia Gatto demonstrates the che buono gesture as she poses with Italian dishes during an interview with the Korea JoongAng Daily at Cornerstone restaurant in Gangnam District, southern Seoul, on Nov. 5. [PARK SANG-MOON]
Seoul’s ambassadors are often gastronomes keen to share a taste of their home cuisine. In this series, the Korea JoongAng Daily asks the diplomatic corps to introduce our readers to their favorite restaurants representing cuisine from their homelands, while chatting about issues of interest to our Korean and global audience. — Ed.
While pizza and pasta may be ubiquitous, much of what the world eats as “Italian style” strays far from the real deal, says Italian Ambassador to Seoul Emilia Gatto.
“As Italian cuisine is so well known everywhere in the world, there are many fakes or reinterpretations — which is OK — but are represented as authentic Italian cuisine, putting names that resonate as Italian but are not Italian,” Gatto said during a recent interview with the Korea JoongAng Daily at an Italian restaurant in southern Seoul. “Many people are willing to pay more, believing it’s authentic. For us it's a huge challenge.”
From the proper way to twirl pasta to the playful gesture of pinching one’s cheek to say “che buono!” after a delicious meal, Gatto sees cuisine not only as something delicious but as a symbol of Italian identity, a form of soft power that reflects centuries of family heritage, craftsmanship and biodiversity.
To globalize that “Italian way,” every November, Italian embassies and consulates around the globe celebrate the Week of Italian Cuisine in the World under the initiative of its Foreign Ministry. In Seoul, the Italian Embassy is joining the event from Nov. 17, with a special focus on cheese.
Amidst a plethora of Italian restaurants in Seoul, some more authentic than others, Gatto sat with the reporter at the Cornerstone, located in the ritzy Park Hyatt Seoul in Gangnam District on Nov. 5. The chef at the hotel also serves as the official chef of the ambassador's residence and for the embassy's national events.
Gatto occasionally slipped into Korean during the interview. She used to study the language on her own — watching YouTube videos and using Duolingo — but recently began lessons with a private tutor. Her National Day speech this year, carefully delivered entirely in Korean, drew warm praise from Korean guests.
“Korean people are so warm when you try to make the effort — it’s so rewarding,” Gatto said. “I’ve always had a strong belief in my life, and strongly agree with what Nelson Mandela said," she said, referencing his quote: "If you talk to a man in a language he understands, that goes to his head. If you talk to him in his own language, that goes to his heart.”
Below are edited excerpts from the interview, edited for length and clarity.
Italian Ambassador to Korea Emilia Gatto speaks with the Korea JoongAng Daily at the Cornerstone in Gangnam District, southern Seoul, on Nov. 5. [PARK SANG-MOON]
In Korea, it’s easy to promote Italian food because Koreans already love it — and we appreciate that. Koreans have very high taste standards; your cuisine is amazing, high level, sharing our values: good products, family traditions, attention to quality and health and the culture of eating together.
We also fight against the phenomenon of Italian-sounding — fakes or reinterpretations presented as authentic Italian cuisine.
Food is a social habit. We gather together for meals: It’s something that makes us happier, benefits our psychological well-being and has been passed down for millennia. We don’t eat like in some cultures, where people just come, open the fridge, etc. Every Sunday, all families used to gather at the grandmother’s house. We brought pasticcini — small traditional pastries — and made fresh pasta and tomato sauce together.
We devote huge attention to biodiversity. We want to safeguard that biodiversity, avoid food waste, reuse leftovers and respect seasonal cycles. You don’t look for winter products in summer, you eat what nature gives you. In our families, we eat pasta every day — and we never reheat it. Instead, with the leftover pasta we make something new, like a pasta pancake, you fry it with a little olive oil until it’s crispy. It’s simple but fantastic.
Packs of Italian pasta and cans of tomato puree [AFP/YONHAP]
It’s especially important to inform consumers correctly, to avoid them being cheated. Then, if you want the fake because you like it, that’s fine — but at least you should be able to tell the difference.
If you read carefully on the package, you can find the label — the PDO (Protected Designation of Origin) mark — and see if it really says Italy. Otherwise, it’s misleading.
Another difference is our production system. It’s based on small- and medium-sized enterprises, often family-run. These family businesses ensure quality and authenticity but can’t make huge quantities.
This also makes marketing harder. With so many small producers, it’s difficult to promote Italy as a unified brand for wine or cheese.
Antennas at Telespazio's Fucino space center in Ortucchio, Italy, pictured on March 4, 2024. [REUTERS/YONHAP]
During President of Italy Sergio Mattarella’s visit in 2023, we signed three MOUs (memorandums of understanding) on advanced technologies, including space. Our space agency has a partnership with Korea’s of Science and ICT and Korea Aerospace Administration (KASA).
Koreans are great learners — you learn quickly, you go palli palli (fast fast), you have all capacities and your government is really supporting you. So I’m more than sure that together with us and others, it’s really a win-win situation.
The reform aims to improve efficiency and independence. It’s been discussed for over 30 years, and the current government finally passed it. It remains to be seen how it will be implemented and its real impact on the judiciary.
Italian Ambassador to Korea Emilia Gatto hosts a reception at her residence in Yongsan District, central Seoul, on June 2 to mark the Italian Republic Day, commemorating the nation’s transition from a monarchy to democracy. [EMBASSY OF ITALY IN KOREA]
I spent a couple of weekends practicing. I tried not to write in Roman letters; I always thought, you have to read Korean in Korean alphabet — in hangul, otherwise you’ll never pronounce it well. People really like it. What I’ve always appreciated is that Korean people, when you make the effort, are so warm, and this is so rewarding. It really requires a very high sophistication of understanding the sound — that’s why it’s frustrating for us. All my colleagues began, and then they quit. But I tried hard; I had plenty of lessons.
I’ve always believed in what Nelson Mandela said about languages — that if you speak a language the other person understands, your message goes to their brain; but if you speak their mother tongue, it goes to their heart.
Italian Ambassador to Korea Emilia Gatto poses for a picture during an interview with the Korea JoongAng Daily on Nov. 5. [PARK SANG-MOON]
For next year, we’re developing a project called Artisan Intelligence. It’s about craftsmanship in the digital age, linking Italian and Korean cities through cultural exchange like food, masks and textiles. It’s part of our territorial diplomacy initiative.
BY SEO JI-EUN [[email protected]]





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