IVE’s Jang Won-young named Asia-Pacific face of UGG

The IVE member begins her role as UGG’s Asia-Pacific face with the brand’s 2026 Fall/Winter campaign.

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UGG campaign image featuring IVE’s Jang Won-young

IVE’s Jang Won-young has been named the Asia-Pacific face of footwear brand UGG, her agency Starship Entertainment said Thursday.

“[Jang] will kick off her campaign with UGG starting with its 2026 Fall/Winter collection,” Starship Entertainment said in a press release.

Campaign images featuring Jang in UGG items were also unveiled. The photo shoot is part of UGG’s new "Born to Feel" campaign, which carries the message that true comfort begins when people can be their most authentic selves.

Jang debuted as a member of IVE under Starship Entertainment with the group’s first EP “Eleven” in December 2021. The six-member group consists of Jang, An Yu-jin, Gaeul, Rei, Liz and Leeseo.

IVE is known for songs such as “Eleven," “Love Dive” (2022), “After Like” (2022), “I Am” (2023), “Baddie” (2023) and "XOXZ" (2025). 

The group is currently on its second world tour, “Show What I Am.”

Jang and An also opened a photo exhibition titled “An-Young” — a combination of the two members’ names that sounds like the Korean greeting annyeong.

The exhibition runs at The Seouliteum in Seongdong District, eastern Seoul, through Sept. 27.


BY KIM JI-YE [[email protected]]