Blackpink's Jennie named brand ambassador for Lotte Department Store

Lotte Department Store named Blackpink’s Jennie as its first brand ambassador in about a decade on Tuesday.

The company’s marketing campaign with Jennie will start on Thursday, with the singer appearing inside and outside every store and across online and offline channels. 

The marketing campaign will be themed around the catchphrase “As I Am,” which Lotte Department Store said reflects Jennie’s image as an artist who has expressed her individuality. 

The department store will release the first promotional video featuring the singer on Oct. 21 on its official YouTube channel and other social media accounts, followed by television and online advertisements.

The company operates department stores across the country, including its main branch near Myeongdong in central Seoul; Lotte Department Store Jamsil in Songpa District, southern Seoul; and Seomyeon in Busanjin District, Busan. 

Jennie debuted as a member of Blackpink under YG Entertainment in 2016. She released her first solo single, “Solo,” in 2018 and dropped her first solo full-length album, “Ruby,” in 2025. 

BY CHO YONG-JUN [[email protected]]