Starbucks joins cup bingsu fray as demand, weather start to heat up

The cup bingsu (shaved ice) craze that swept Korean coffee chains last summer is back, and this time Starbucks is in the game.

2026-05-01

Gyeongdong 1960: The hidden Starbucks store that blends modern cafe culture with historic theater ambience

At Gyeongdong Market in Dongdaemun district, eastern Seoul, a busy hum fills the air as mostly older adult shoppers weave through tightly packed stalls. Yet, just above this lively maze is Gyeongdong's secret gem — an atmospheric Starbucks cafe.

2026-04-09

Starbucks Korea, Japan mark spring by swapping cherry blossom and cream puff drinks

In an effort to diversify its seasonal offerings, Starbucks Korea has swapped its signature spring drinks with those of Starbucks Japan, importing a Japanese iced coffee that already has a following among Korean tourists.

2026-04-05

April Fools’ Day deals are no joke — free drinks, half-price burgers and quirky bites

This year, companies are introducing a series of limited-edition, creative seasonal products to attract fun-loving consumers, or “fun-sumers.”

2026-04-01

Starbucks's new Sweet Milk Coffee sells more than 500,000 cups within three weeks of launch

Starbucks's Sweet Milk Coffee, a drink that originated in Japan, has sold more than 500,000 cups in Korea within three weeks of its launch in the country, the company said on Wednesday.

2026-03-18

Aerocano hits stratospheric sales, surpasses 1 million cups in one week

Starbucks Korea’s new Aerocano has sold 1 million cups in its first week, setting the fastest sales record among iced beverages the company has released in Korea.

2026-03-05

Starbucks faces backlash after barista allegedly writes 'yellow' on Asian customer's drink

A Starbucks store in California is facing backlash after a Korean customer was served a drink on which what has been described as a racially offensive term was written on the cup.

2026-02-28

Starbucks' new Aerocano isn't just hot air, it's a refreshing take on the iced go-to

Starbucks Korea just launched the Aerocano, a coffee made with high-uressure aeration that looks like a stout beer, feels like a Nitro Cold Brew, but costs less than both.

2026-02-26

Starbucks Korea introduces Aerocano, a new air-infused iced Americano

For a country that goes big on iced coffee even in the dead of winter, Starbucks Korea has launched the Aerocano, a new take on the iced Americano that infuses air into the coffee.

2026-02-23

Starbucks Korea expects to add at least 100 branches this year

Starbucks Korea expects to open at least 100 new branches this year as it continues its steady expansion in Asia's fourth-largest economy, the company said Sunday.

2026-02-15

korea joongAng daily