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Starbucks's new Sweet Milk Coffee sells more than 500,000 cups within three weeks of launch

Published: 18 Mar. 2026, 14:20 Updated: 18 Mar. 2026, 18:08

Sweet Milk Coffee, a new drink from Starbucks [STARBUCKS KOREA]

Starbucks's Sweet Milk Coffee, a drink that originated in Japan, has sold more than 500,000 cups in Korea within three weeks of its launch in the country, the company said on Wednesday.

The drink is a popular menu item at Starbucks in Japan and had drawn attention even before its launch in Korea as a sweet milk-and-coffee beverage previously available only there.

The drink is characterized by its smooth flavor, created by adding a vanilla cream base to drip-brewed coffee.

Starbucks has also recently been strengthening its coffee lineup with new items, including the Aerocano, Milk Caramel Latte and Cortado.

“We will continue to expand our coffee lineup to offer a differentiated brand experience,” a Starbucks representative said.

This article was originally written in Korean and translated by a bilingual reporter with the help of generative AI tools. It was then edited by a native English-speaking editor. All AI-assisted translations are reviewed and refined by our newsroom.
BY JEONG HYE-JEONG [[email protected]]