Korea Joongang Daily
Korea JoongAng Daily

aespa's Ningning to represent Gucci as global brand ambassador

Ningning, a member of K-pop girl group aespa, is set to represent Italian luxury fashion brand Gucci as its global brand ambassador, according to the singer’s agency SM Entertainment on Wednesday.

2026-04-29

K-fashion gains momentum on powerful tailwind of K-pop

Armed with distinctly Korean elements, a refined aesthetic and a keen awareness of trends, K-fashion has gained momentum on the tailwind of K-pop, achieving a global presence stronger than at any point in time before.

2026-04-13

Chanel Korea posts highest-ever annual sales in 2025 with $1.3 billion

French luxury fashion brand Chanel has posted its highest-ever annual sales in Korea, surpassing 2 trillion won ($1.3 billion) for the first time since entering the market in 1991.

2026-03-25

Kim Jong-un’s daughter may follow him as leader. For now, she mirrors his look.

The daughter of North Korea's leader, Kim Jong-un, has made a sartorial shift from bright, distinct colors to dark tones and materials that closely resemble her father's style, which observers believe is intended to embue her with authority.

2026-03-13

K-fashion buzz builds overseas but lack of gov't classifications makes growth measurement difficult

Demand for Korean fashion brands is surging around the world. Still, industry officials say the lack of a clear government definition and export classification for “K-fashion” is making it difficult to measure the sector’s growth

2026-03-10

Korean internet users notice resemblance between 'kimjang' vest and Valentino's

A new vest from an Italian luxury fashion house has sparked debate in Korea after online users said its design closely resembles a humble winter garment long associated with kimchi-making season.

2026-01-22

Companies eye Chinese market after President Lee suggests that Beijing may lift 'K-culture ban'

Consumer goods companies, especially in the beauty, food and fashion sectors, are growing optimistic about expanding into the Chinese market after the president suggested that Beijing may ease long-standing restrictions on Korean popular culture.

2026-01-11

Quilted floral vests, part of the 'halmaenial' trend, are the new winter look

Black padded jackets tend to dominate Korea’s winter fashion. A retro alternative, however, has begun to stand out: quilted floral vests once worn by grandmothers and now embraced by celebrities, including aespa’s Karina and Blackpink’s Jennie.

2025-12-21

Minimalist Prada buys maximalist Versace for $1.4 billion in bid to relaunch sexier Milan rival

The Prada Group closed the purchase of Milan fashion rival Versace in a $1.375 billion cash deal that puts the fashion house known for its sexy silhouettes under the same roof as Prada’s “ugly chic” aesthetic and Miu Miu’s youth-driven appeal.

2025-12-03

University-branded clothing trend more about image than school aspirations

Anyone walking around Seoul’s university districts will notice students wearing hoodies and puffer jackets emblazoned with school names. These university-branded outfits aren’t just for local institutions like Seoul National University or Yonsei.

2025-11-19