Home > Business > Industry

Chanel Korea posts highest-ever annual sales in 2025 with $1.3 billion

Published: 25 Mar. 2026, 18:33

The Chanel logo is displayed at a store in Seoul. [YONHAP]

French luxury fashion brand Chanel has posted its highest-ever annual sales in Korea, surpassing 2 trillion won ($1.3 billion) for the first time since entering the market in 1991.

Chanel Korea reported sales of 2.01 trillion won in 2025, up 9 percent from 2024. Operating profit rose 25 percent to 336 billion won, according to financial results released on Wednesday.

All business segments — fashion, fragrance and beauty and watches and fine jewelry — grew steadily, Chanel Korea said.

The company expanded its offline presence for its fashion division. It opened a boutique at Shinsegae The Heritage, a historic department store in Jung District, central Seoul, and a duplex store at Incheon International Airport Terminal 2.

The Chanel 25 handbag, released last year, also contributed to sales.

In fragrance and beauty, new products and campaigns featuring Korean ambassadors such as actor Go Yoon-jung helped boost brand visibility.

In watches and fine jewelry, Chanel introduced Korea’s first duplex boutique, featuring both a jewelry and Haute Horlogerie salon — dedicated spaces for high-end mechanical timepieces — in its flagship location in Gangnam District, southern Seoul.

Chanel Korea also increased its investment in its work force by 7 percent compared to 2024 and by over 50 percent since 2022. As of the end of last year, the company had more than 1,900 employees, 87 percent of whom are women.

“Chanel Korea delivered solid growth across all business operations,” said Valentin Senechal, the chief financial officer of Chanel Korea. “A key milestone for 2025 was the opening of the new boutique at Shinsegae The Heritage, a historical landmark in the heart of Seoul, aligning with the heritage values Chanel has long upheld and offering an enriched brand experience that strengthens our relationship with customers.”

This article was originally written in Korean and translated by a bilingual reporter with the help of generative AI tools. It was then edited by a native English-speaking editor. All AI-assisted translations are reviewed and refined by our newsroom.
BY NOH YU-RIM [[email protected]]