Korea's beauty industry is ramping up collaborations with cute, popular characters for limited-edition merchandise to generate hype on social media and drive sales. The shift reflects the industry’s focus on a younger consumer base.
Fans of webtoons, animation or games don't just consume content created by official artists and developers. They also pay freelance artists to create custom content just for them.
Plave meets Kuromi and My Melody — the virtual boy band will collaborate with Japanese character brand Sanrio for its upcoming new single "PLBBUU," set for release on Nov. 10.
The 'kidult' consumer trend drives demand for character-themed products among adults, transforming items once aimed at children into mainstream successes.
A VR dating service, a face-changing app and a do-it-yourself metaverse platform turned heads at the annual Character Licensing Fair that kicked off on Thursday at southern Seoul’s Coex convention hall.
The government must send a clear message that anyone committing such despicable sex crime will be found and receive grave punishments.
'Actors and sports players are all entertainers. We should enjoy their entertainment and not make them our entertainment.'
Ateez members actively participated in the characters’ development, with each character mirroring a member of the band, according to the band's agency KQ Entertainment.
But I would hope that it acts as a warning bell to urge those in authority to take an effective action and deal with drugs, defamation and the persistent gangsterism involved in room salons and hostess clubs in Korea.
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