Korea Joongang Daily
Korea JoongAng Daily

Mercedes-Benz Korea introduces new retail system with standardized nationwide pricing

Mercedes-Benz Korea introduced a centralized nationwide vehicle sales system on Monday, marking a shift from its previous dealership-led model to one that standardizes pricing nationwide and integrates various customer channels.

2026-04-13

Mercedes-Benz hit with $7.65M fine for allegedly burying battery maker

Mercedes-Benz has been fined 11.24 billion won ($7.65 million) for allegedly misleading consumers by concealing the manufacturer of batteries used in its EVs and suggesting they were made by China’s CATL, the world’s largest battery maker.

2026-03-10

Tesla registrations surge in 2025 as consumer preferences shift

Tesla is reshaping Korea’s import car market, driving new registrations of foreign brands past 300,000 units for the first time last year and accelerating a notable shift in consumer preferences.

2026-02-15

Mercedes eyes closer ties with Samsung, SK and LG: New CTO

At a moment when supply chains have become a decisive force shaping the global automotive industry, Jörg Burzer, Mercedes-Benz’s newly appointed chief technology officer (CTO), chose Korea as his priority destination.

2026-01-15

Jensen Huang meets Mercedes, Hyundai chiefs as Nvidia launches Alpamayo AI for self-driving cars

Nvidia CEO Jensen Huang held private meetings with Mercedes-Benz Chairman Ola Kallenius and Hyundai Motor Group Executive Chair Euisun Chung at CES 2026 on Tuesday as the tech giant launched Alpamayo, its very first AI for self-driving cars.

2026-01-07

First Nvidia AI-powered Mercedes self-driving car to hit roads in Q1

Nvidia CEO Jensen Huang delivered a surprise during his keynote address at CES 2026, announcing that the company's first AI-driven autonomous vehicle, which was developed alongside Mercedes-Benz, will hit the roads in the first quarter of this year.

2026-01-06

Tesla slashes car prices in Korea by as much as $6,500 ahead of new year

Tesla has slashed prices of its vehicles in Korea by as much as 9.4 million won ($6,500) ahead of the new year, a move widely seen as an effort to cement its position as the country’s top-selling imported car brand.

2025-12-31

LG Energy Solution inks 2 trillion won supply deal with Mercedes-Benz

Korean battery maker LG Energy Solution said Monday it has signed a battery supply deal worth 2.06 trillion won ($1.39 billion) with Mercedes-Benz AG.

2025-12-08

Mercedes Night GLE goes dark on look, big on power

Mercedes-Benz Korea seeks to continue evolving its SUV lineup in Korea, rolling out the Night Editions of the GLE in October, with deliveries of the distinctive black-themed trim version beginning in November.

2025-11-27

Genesis GV60 Magma unveiled, taking aim at Mercedes-AMG and BMW M

Genesis has unveiled the GV60 Magma, the brand’s first high-performance model, positioning it to compete directly with long-established rivals such as Mercedes's AMG and BMW’s M.

2025-11-21