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Chanel raises prices on popular Chanel 25 handbags by 3 percent

Published: 03 Apr. 2026, 14:05 Updated: 05 Apr. 2026, 17:40

Chanel's logo is seen at a Chanel store in Seoul on Dec. 20, 2021. [NEWS1]

Chanel raised prices on its “Chanel 25” handbag, just days after raising prices on its perfumes and cosmetics.

The company raised the price of the handbag by around 3 percent on average on Thursday, a day after hiking prices for beauty products, particularly women’s perfumes, by about 3 to 4 percent, according to industry sources.

As of Wednesday, the Chanel 25 bag was priced at 9.92 million won ($6,600) for small, 10.73 million won for medium and 11.77 million won for large. Following the increase, prices have risen into the 10.2 million won range for small, the 11 million won range for medium and the 12 million won range for large.

The Chanel 25 bag is one of the brand’s main products.

Meanwhile, according to financial results released by Chanel Korea on March 25, the company’s annual sales surpassed 2 trillion won for the first time last year.

Chanel Korea posted 2.01 trillion won in revenue, 336 billion won in operating profit and 256.1 billion won in net profit. Compared to the previous year, revenue rose 9 percent, operating profit increased 25 percent and net profit grew 24 percent.

Chanel Korea said all business divisions — including fashion, perfume and beauty, and watches and fine jewelry — recorded balanced growth.

In the fashion division, the expansion of offline stores — including the opening of the Shinsegae The Heritage boutique in Jung District, central Seoul, and a duplex boutique inside Terminal 2 at Incheon International Airport — increased customer traffic.

This article was originally written in Korean and translated by a bilingual reporter with the help of generative AI tools. It was then edited by a native English-speaking editor. All AI-assisted translations are reviewed and refined by our newsroom.
BY JANG GU-SEUL [[email protected]]