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XLOV agency 275 Entertainment acquired by RBW subsidiary

Published: 11 Mar. 2026, 18:29

A poster of XLOV, the first genderless K-pop band [RBW]

A subsidiary of K-pop agency RBW has acquired 275 Entertainment, known for the group XLOV, as part of its global ambitions, the agency said Wednesday.

WM Entertainment, a subsidiary under RBW, recently signed a comprehensive business transfer agreement with 275 Entertainment and has started post-merger integration, according to RBW.

Under the deal, WM Entertainment now possesses the intellectual property rights and exclusive management rights of the artists currently represented by 275 Entertainment. The current CEO of 275 Entertainment, Park Jae-young, will join WM Entertainment CEO Kim Jin-woo as co-CEOs, said RBW.

Following the merger, RBW will represent XLOV, the first genderless K-pop group, said RBW. The group's genderless concept blends masculine and feminine aesthetics, such as skirts, long hair and glamorous makeup. The move shows a redefinition of expression, unconfined by gender stereotypes.

XLOV debuted in January 2025. It consists of four members: Wumti, Rui, Hyun and Haru. The members were contestants of “Boys Planet” (2023), a K-pop boy band audition program on the Korean cable music channel Mnet.

RBW currently represents K-pop artists such as Mamamoo, Oh My Girl, KARD and Young Posse.

"I think very highly of 275 Entertainment's unique creativity and have no doubt this merger will create a powerful synergy," said Kim Jin-woo, the CEO of RBW. "I will try my best to expand the intellectual property of XLOV."

BY LEE JI-WON [[email protected]]