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Le Sserafim successfully concludes pop-up store events with Amazon Music

Published: 20 Sep. 2025, 12:05

LEE TAE-HEE
[email protected]

Le Sserafim and Amazon Music's pop-up in Seattle [SOURCE MUSIC]

Le Sserafim's agency Source Music announced Saturday the group successfully concluded its pop-up store events with Amazon Music in the United States, with over 1,700 people visiting.

Le Sserafim teamed up with Amazon Music to run a pop-up in Los Angeles on Sept. 11 and Seattle on Sept. 16, selling the girl group's merch such as clothes, bags and key chains.

More than 1,700 people visited the two pop-up stores.

Fans that visited could purchase the merch using Amazon's Just Walk Out technology, which tracks items customers leave with using AI and automatically charges for purchases.

The pop-up took place in line with Le Sserafim's North American leg of the ″Easy Crazy Hot″ tour, which started with a concert in Chicago on Sept. 5. The girl group is set to perform in Las Vegas on Saturday and wrap up the North American leg of the tour with a performance in Mexico City on Tuesday.

BY LEE TAE-HEE [[email protected]]