Jeon Somi opens pop-up store for EP 'Chaotic & Confused' — in pictures
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Jeon Somi opens pop-up store for EP 'Chaotic & Confused' — in pictures

Published: 11 Aug. 2025, 17:25 Updated: 12 Aug. 2025, 09:43
Jeon Somi during a press event for the release of her second EP “Chaotic & Confused,” at the Factorial Seongsu building in eastern Seoul on Aug. 11. [DANIELA GONZALEZ PEREZ]

Jeon Somi during a press event for the release of her second EP “Chaotic & Confused,” at the Factorial Seongsu building in eastern Seoul on Aug. 11. [DANIELA GONZALEZ PEREZ]

 
Jeon Somi opened a pop-up store on Monday at the Factorial Seongsu building in eastern Seoul to celebrate the release of her second EP, “Chaotic & Confused.”
 
That same day, she held press event where she greeted reporters and posed for photos as part of the EP’s promotion.
 
The pop-up, also titled “Chaotic & Confused,” runs from Aug. 11 and reflects the essence of the album’s concept — a chic and sophisticated vibe . The music video for the lead track “Closer” also plays in the background of the store.
 
The space features a photo zone and various sections showcasing official merchandise. Items on sale include random trading cards, paper bookmark sets, headbands, key rings, hairpins, coasters, hand mirrors, pin button sets, T-shirts, photocard binders and different versions of the album.
 
“Chaotic & Confused” features five tracks, including the lead track “Closer,” and the B-sides “Escapade,” “Extra,” “Chaotic & Confused” and “Delu.” Jeon Somi actively participated in the album’s production, contributing lyrics to all the songs except “Closer,”” and co-composing “Delu” and “Escapade.”
 
The EP will be officially released on Monday at 6 p.m.
 
Photos from the event show Jeon Somi posing for the cameras and the interior of the “Chaotic & Confused” pop-up store.
 
Jeon Somi during a press event for the release of her second EP “Chaotic & Confused,” at the Factorial Seongsu building in eastern Seoul on Aug. 11. [DANIELA GONZALEZ PEREZ]

Jeon Somi during a press event for the release of her second EP “Chaotic & Confused,” at the Factorial Seongsu building in eastern Seoul on Aug. 11. [DANIELA GONZALEZ PEREZ]

Jeon Somi during a press event for the release of her second EP “Chaotic & Confused,” at the Factorial Seongsu building in eastern Seoul on Aug. 11. [DANIELA GONZALEZ PEREZ]

Jeon Somi during a press event for the release of her second EP “Chaotic & Confused,” at the Factorial Seongsu building in eastern Seoul on Aug. 11. [DANIELA GONZALEZ PEREZ]

Jeon Somi during a photocall press event for the release of her second EP “Chaotic & Confused,” at the Factorial Seongsu building in eastern Seoul on August 11. [DANIELA GONZALEZ PEREZ]

Jeon Somi during a photocall press event for the release of her second EP “Chaotic & Confused,” at the Factorial Seongsu building in eastern Seoul on August 11. [DANIELA GONZALEZ PEREZ]

Jeon Somi during a press event for the release of her second EP “Chaotic & Confused,” at the Factorial Seongsu building in eastern Seoul on Aug. 11. [DANIELA GONZALEZ PEREZ]

Jeon Somi during a press event for the release of her second EP “Chaotic & Confused,” at the Factorial Seongsu building in eastern Seoul on Aug. 11. [DANIELA GONZALEZ PEREZ]

Jeon Somi during a press event for the release of her second EP “Chaotic & Confused,” at the Factorial Seongsu building in eastern Seoul on Aug. 11. [DANIELA GONZALEZ PEREZ]

Jeon Somi during a press event for the release of her second EP “Chaotic & Confused,” at the Factorial Seongsu building in eastern Seoul on Aug. 11. [DANIELA GONZALEZ PEREZ]

Jeon Somi during a press event for the release of her second EP “Chaotic & Confused,” at the Factorial Seongsu building in eastern Seoul on Aug. 11. [DANIELA GONZALEZ PEREZ]

Jeon Somi during a press event for the release of her second EP “Chaotic & Confused,” at the Factorial Seongsu building in eastern Seoul on Aug. 11. [DANIELA GONZALEZ PEREZ]

Jeon Somi during a press event for the release of her second EP “Chaotic & Confused,” at the Factorial Seongsu building in eastern Seoul on Aug. 11. [DANIELA GONZALEZ PEREZ]

Jeon Somi during a press event for the release of her second EP “Chaotic & Confused,” at the Factorial Seongsu building in eastern Seoul on Aug. 11. [DANIELA GONZALEZ PEREZ]

Jeon Somi during a press event for the release of her second EP “Chaotic & Confused,” at the Factorial Seongsu building in eastern Seoul on Aug. 11. [DANIELA GONZALEZ PEREZ]

Jeon Somi during a press event for the release of her second EP “Chaotic & Confused,” at the Factorial Seongsu building in eastern Seoul on Aug. 11. [DANIELA GONZALEZ PEREZ]

Jeon Somi during a press event for the release of her second EP “Chaotic & Confused,” at the Factorial Seongsu building in eastern Seoul on Aug. 11. [DANIELA GONZALEZ PEREZ]

Jeon Somi during a press event for the release of her second EP “Chaotic & Confused,” at the Factorial Seongsu building in eastern Seoul on Aug. 11. [DANIELA GONZALEZ PEREZ]

Jeon Somi during a press event for the release of her second EP “Chaotic & Confused,” at the Factorial Seongsu building in eastern Seoul on Aug. 11. [DANIELA GONZALEZ PEREZ]

Jeon Somi during a press event for the release of her second EP “Chaotic & Confused,” at the Factorial Seongsu building in eastern Seoul on Aug. 11. [DANIELA GONZALEZ PEREZ]

Jeon Somi during a press event for the release of her second EP “Chaotic & Confused,” at the Factorial Seongsu building in eastern Seoul on Aug. 11. [DANIELA GONZALEZ PEREZ]

Jeon Somi during a press event for the release of her second EP “Chaotic & Confused,” at the Factorial Seongsu building in eastern Seoul on Aug. 11. [DANIELA GONZALEZ PEREZ]

The “Chaotic & Confused” pop-up store at the Factorial Seongsu building in eastern Seoul [DANIELA GONZALEZ PEREZ]

The “Chaotic & Confused” pop-up store at the Factorial Seongsu building in eastern Seoul [DANIELA GONZALEZ PEREZ]

The “Chaotic & Confused” pop-up store at the Factorial Seongsu building in eastern Seoul [DANIELA GONZALEZ PEREZ]

The “Chaotic & Confused” pop-up store at the Factorial Seongsu building in eastern Seoul [DANIELA GONZALEZ PEREZ]

The “Chaotic & Confused” pop-up store at the Factorial Seongsu building in eastern Seoul [DANIELA GONZALEZ PEREZ]

The “Chaotic & Confused” pop-up store at the Factorial Seongsu building in eastern Seoul [DANIELA GONZALEZ PEREZ]

Jeon Somi’s merchandise sold at the “Chaotic & Confused” pop-up at the Factorial Seongsu building in eastern Seoul [DANIELA GONZALEZ PEREZ]

Jeon Somi’s merchandise sold at the “Chaotic & Confused” pop-up at the Factorial Seongsu building in eastern Seoul [DANIELA GONZALEZ PEREZ]

The “Chaotic & Confused” pop-up store at the Factorial Seongsu building in eastern Seoul [DANIELA GONZALEZ PEREZ]

The “Chaotic & Confused” pop-up store at the Factorial Seongsu building in eastern Seoul [DANIELA GONZALEZ PEREZ]

Jeon Somi’s merchandise sold at the “Chaotic & Confused” pop-up at the Factorial Seongsu building in eastern Seoul. [DANIELA GONZALEZ PEREZ]

Jeon Somi’s merchandise sold at the “Chaotic & Confused” pop-up at the Factorial Seongsu building in eastern Seoul. [DANIELA GONZALEZ PEREZ]

Jeon Somi’s merchandise sold at the “Chaotic & Confused” pop-up at the Factorial Seongsu building in eastern Seoul [DANIELA GONZALEZ PEREZ]

Jeon Somi’s merchandise sold at the “Chaotic & Confused” pop-up at the Factorial Seongsu building in eastern Seoul [DANIELA GONZALEZ PEREZ]

Jeon Somi’s merchandise sold at the “Chaotic & Confused” pop-up at the Factorial Seongsu building in eastern Seoul [DANIELA GONZALEZ PEREZ]

Jeon Somi’s merchandise sold at the “Chaotic & Confused” pop-up at the Factorial Seongsu building in eastern Seoul [DANIELA GONZALEZ PEREZ]

Jeon Somi’s merchandise sold at the “Chaotic & Confused” pop-up at the Factorial Seongsu building in eastern Seoul [DANIELA GONZALEZ PEREZ]

Jeon Somi’s merchandise sold at the “Chaotic & Confused” pop-up at the Factorial Seongsu building in eastern Seoul [DANIELA GONZALEZ PEREZ]

The “Chaotic & Confused” pop-up store at the Factorial Seongsu building in eastern Seoul [DANIELA GONZALEZ PEREZ]

The “Chaotic & Confused” pop-up store at the Factorial Seongsu building in eastern Seoul [DANIELA GONZALEZ PEREZ]

The “Chaotic & Confused” pop-up store at the Factorial Seongsu building in eastern Seoul [DANIELA GONZALEZ PEREZ]

The “Chaotic & Confused” pop-up store at the Factorial Seongsu building in eastern Seoul [DANIELA GONZALEZ PEREZ]

The “Chaotic & Confused” pop-up store at the Factorial Seongsu building in eastern Seoul [DANIELA GONZALEZ PEREZ]

The “Chaotic & Confused” pop-up store at the Factorial Seongsu building in eastern Seoul [DANIELA GONZALEZ PEREZ]


BY DANIELA GONZALEZ PEREZ [[email protected]]
tags Jeon Somi Chaotic & Confused

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