K-content triangle: Six Thai remakes of Korean dramas set for India debut

Six Thai dramas that were originally adapted from Korean content will be exported to India, Korean entertainment company CJ ENM said Wednesday.

Starting Thursday, entire episodes of the six dramas will be available to stream for free on Amazon MX Player: “Good Doctor” (2024), “Dear My Secretary” (2025), “23:23” (2023), “Start-Up” (2024), “Happiness” (2025) and “Thank You Teacher” (2023).

Thailand's "Good Doctor" is based on the Korean drama of the same name that aired in 2013. “Dear My Secretary” is a Korean remake of the 2018 series “What’s Wrong With Secretary Kim,” while “23:23” is based on “Signal” (2016).

The other three are based on “Start-Up” (2020), “Happiness” (2021) and “Black Dog” (2019–2020).

The six drama series are produced by CJ ENM Hong Kong’s joint venture, True CJ Creations.

For Indian viewers, Hindi dubbings and English subtitles will be available.

The six dramas’ entry into the Indian market demonstrates Korean IP content’s scalability and Thai content’s global competence transcending cultural barriers, CJ ENM said. 

"With the global demand for Asian entertainment consistently growing, we have pursued diverse content strategies, such as strategic alliances and localizing formats," said a representative from CJ ENM Hong Kong.

"We will continue to focus on unlocking new global market opportunities by combining highly successful Korean formats with outstanding Southeast Asian storytelling."

BY LEE SOO-JUNG [[email protected]]