BTS to take over London with 'The City Arirang' event in July

BTS will bring "BTS The City Arirang," the global campaign related to its latest album and ongoing world tour, to London in July. The London Eye will be lit up in red, the album's signature color, for the citywide event.

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The poster for "BTS The City Arirang - London"

BTS is painting London in red as the band prepares to perform at the Tottenham Hotspur Stadium on July 6 and 7.

The group is bringing “BTS The City Arirang,” the global campaign related to its latest album “Arirang” and ongoing world tour, to the heart of Britain. On July 6, the London Eye will glow a vivid red, the signature color of the album, and boat carrying a sculpture of the album’s logo will float down the River Thames. 

Giant light-emitting diode, or LED, screens at Outernet London in the West End will also display BTS-themed art from July 8 to 10.

The London Eye in central London on May 2, 2026.






Fans will also be able to participate in a stamp tour. During a stamp tour, participants receive a stamp after visiting a location and can usually exchange a certain number of stamps for a reward. For the “BTS The City Arirang - London” stamp tour, fans will have the opportunity to complete missions at the London Eye, Outernet London, Korean Cultural Centre UK and the Tottenham Hotspur Stadium.

Additionally, the Korean Cultural Centre UK will exhibit the members’ outfits from their 2019 Wembley Stadium concert. 

BTS previously held “The City Arirang” events in Seoul and in Las Vegas, where the Sungnyemun Gate and the Las Vegas Sphere, respectively, were illuminated in red. 

The septet kicked off the “Arirang” world tour with concerts in Goyang, Gyeonggi, on April 9, 11 and 12, before heading to Japan, the United States, Mexico and Spain. BTS will perform in Belgium on Wednesday and Thursday, followed by shows in London on July 6 and 7. 


BY CHO YONG-JUN [[email protected]]