Tag: the whoo

the whoo

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A visitor looks at products at Amorepacific's booth at a beauty and wellness event held in Gyeongju Oct. 28. [NEWS1]

K-beauty in crisis? China, once Korea's largest export market, narrows the gap with its own cosmetics push.

After years of rapid growth fueled by China, Korea’s beauty industry is reshaping its global ambitions, turning to the United States and Europe as Chinese competitors narrow the gap in competition and global competition intensifies.

2025.12.25

Chinese influencers look at the renewed Cheongidan products at LG Household & Health Care's 'The Whoo Cheongidan Art Fair in Shanghai' on Wednesday in Shanghai, China. [LG H&H]

Korean cosmetic firms ramp up marketing efforts in China

Korean cosmetic companies are intensifying their marketing efforts in China as relations between the two countries continue to thaw and Chinese tour groups return to Korea.

2023.9.1

Tag: the whoo

the whoo

Latest News

K-beauty in crisis? China, once Korea's largest export market, narrows the gap with its own cosmetics push.

Korean cosmetic firms ramp up marketing efforts in China

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