Tag: sungsimdang

sungsimdang

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Sungsimdang bread: Daejeon's donation gift that keeps on giving

The bakery's popular bread and vouchers have helped drive Daejeon's hometown love donations more than twelvefold since 2023.

2026.8.20

In Daejeon’s punishing heat, the line for Sungsimdang winds on as pastry pilgrims wait

As temperatures soar, crowds from across Korea keep flocking to Daejeon’s landmark bakery, where parasols, ice water and refrigerated lockers have become part of the experience.

2026.8.5

Most popular

Fried 'soboro' bread, a type of sweet bun [JOONGANG ILBO]

Sungsimdang's famous 'soboro' bread may soon be baked by AI-powered machines, not human hands

Sungsimdang's famed fried "soboro" bread, a type of sweet bun with a crunchy exterior and a soft, buttery filling, may soon be baked by AI-powered machines instead of human hands.

2026.5.27

Rising in the polls

Employees of Sungsimdang hold up "election bread" decorated with the voting stamp symbol and dates at the bakery's main branch in Daejeon on May 7 ahead of the June 3 local elections.

2026.5.7

A rendered image of Daejeon's new Bomunsan Tower, slated to be completed in 2031 [DAEJEON CITY GOVERNMENT]

Daejeon to build Mount Bomun observation tower, amusement park for tourism development project

Daejeon will build a 215-meter (705.38-foot) observation tower and a network of cable cars and monorails on Mount Bomun, a mountain in the center of the city, as part of a sweeping tourism development initiative set to run through 2031.

2026.2.18

Customers wait to enter the Sungsimdang DCC branch in Daejeon on April 27. [YONHAP]

No soboro for you: Iconic Daejeon bakery Sungsimdang to close Nov. 3 for employee sports festival

Sungsimdang, Daejeon’s most well-known bakery, will shut all its stores on Nov. 3 to hold its annual “Family Sports Day” for employees, the company said Monday.

2025.10.21

A photo from the Daejeon Bakery Festival in 2024 [DAEJEON TOURISM ORGANIZATION]

Daejeon to celebrate bread culture at annual Bakery Festival

The Daejeon Tourism Organization said on Thursday that the 2025 Daejeon Bakery Festival will take place Saturday and Sunday along Soje-dong Cafe Street and Daedong Stream in Daejeon.

2025.10.16

Bakery chain Sungsimdang's ″Liberation Day Bread,″ jointly developed by the Korea Minting and Security Printing Corporation, is seen at a Sungsimdang branch in Daejeon [KOREA MINTING AND SECURITY PRINTING CORPORATION]

Daejeon marks Liberation Day with special merch and events

In celebration of the 80th anniversary of Korea’s Aug. 15 Liberation Day, products and events commemorating the occasion and honoring veterans are drawing attention in Daejeon.

2025.8.15

Customers wait in line to buy bread at Sungsimdang in Daejeon on Oct. 22, 2024. [JOONGANG ILBO]

Daejeon bakery Sungsimdang beats major franchises with record sales in 2024

Sungsimdang, a well-known bakery in Daejeon, posted record-high sales in 2024, outpacing major franchise competitors in operating profit for the second year in a row.

2025.4.6

Gwangbok Bread to commemorate 80th anniversary of liberation next year

Gwangbok Bread created by the Korea Minting and Security Printing Corporation in tandem with Daejeon bakery Sungsimdang to commemorate the 80th anniversary of Korea's National Liberation Day that will fall on Aug. 15, 2025 is displayed on Thursday.

2024.8.1