Japanese tourists make 'bullet trips' to Seoul Japanese travelers are squeezing shopping trips, food excursions and beauty treatments into short, frequent visits to Seoul. They stayed for an average of 3.5 days last year. 2026.9.29
Walkers experience Mount Namsan's autumn splendor and slice of history during Seoul Eco Hiking Festa Families, friends and couples dressed in clothing reminiscent of the Joseon Dynasty (1392-1910) gathered in central Seoul on Saturday, as autumn foliage lit up the hiking trails. 2025.11.16
Splish splash at Seoul Summer Beach bash in the heart of the city Central Seoul's Gwanghwamun Square will turn into an urban beach for three weeks with a special 2025 Seoul Summer Beach festival, set to open for three weeks starting Saturday. 2025.7.15
Chatbot launched on Visit Seoul app to provide tourist information to travelers The Seoul Tourism Organization has launched an AI chatbot service, offering real-time, personalized recommendations about the city's attractions and events for foreign travelers. 2025.2.25
Travel show 2024 welcomes future tourists Travel Show 2024 takes place in Seoul, showcasing 250 exhibitors and attracting around 50,000 attendees interested in travel products and services. 2024.10.4
'EoGiYeongCha Seoul' brings together BTS, taekwondo and dance Seoul is looking to deliver hope and cheer to everyone worn out from the pandemic at home and abroad, all while shouting “EoGiYeongCha." 2021.10.19
Seoul Tourism Organization's videos featuring BTS surpass 100 million views A series of promotional videos created by Seoul Tourism Organization featuring BTS surpassed a total of 100 million views on YouTube and its other social media channels since being released on Sept. 9. The videos were created as part of the... 2021.9.30
Travel apps awarded for ingenuity Mobile app developers set on making travel across Korea more convenient than ever before continue to unveil new services despite the pandemic, and the Korea Tourism Organization, in hands with SK Telecom, has chosen 10 of the best new ideas. 2020.11.5
BTS to star in promotional tourism video for Seoul Boy band BTS, which topped the Billboard Hot 100 singles chart with its latest single “Dynamite,” will present a promotional tourism video "See You in Seoul" on Sept. 11, the Seoul Tourism Organization announced on Thursday. "We hope that BTS's ... 2020.9.3
![Participants of the 2025 Seoul Eco Hiking Festa watch a performance by actors dressed in traditional clothing as they hike along a trail on Mount Namsan in Jung District, central Seoul, on Nov. 15. [PARK SANG-MOON]](https://image.koreajoongangdaily.com/12341953.jpg?imageId=12341953&width=240&height=184&format=webp&format=jpg)
![People enjoy the outdoor pool set up in Gwanghwamun Square for the Seoul Summer Beach festival in 2024. [SEOUL TOURISM ORGANIZATION]](https://image.koreajoongangdaily.com/12106035.jpg?imageId=12106035&width=240&height=184&format=webp&format=jpg)
![A screen capture of the AI chabot service on Visit Seoul [SEOUL TOURISM ORGANIZATION]](https://image.koreajoongangdaily.com/12488689.jpg?imageId=12488689&width=240&height=184&format=webp&format=jpg)
![Attendees view a demo of an AI translation device during Travel Show 2024 at Coex in Gangnam District, southern Seoul, on Friday. [YONHAP]](https://image.koreajoongangdaily.com/11039680.jpg?imageId=11039680&width=240&height=184&format=webp&format=jpg)
![A poster features K-pop boy band BTS as they promote Seoul Tourism Organization's global campaign ″Your Seoul Goes On″ [SEOUL TOURISM ORGANIZATION]](https://image.koreajoongangdaily.com/10012004.jpg?imageId=10012004&width=240&height=184&format=webp&format=jpg)
![Posters featuring BTS as they promote Seoul Tourism Organization's global campaign ″Your Seoul Goes On″ [SEOUL TOURISM ORGANIZATION]](https://image.koreajoongangdaily.com/10263155.jpg?imageId=10263155&width=240&height=184&format=webp&format=jpg)
![BTS has been the honorary tourism ambassador for Seoul city for four years since 2017. [SEOUL TOURISM ORGANIZATION]](https://image.koreajoongangdaily.com/10180925.jpg?imageId=10180925&width=240&height=184&format=webp&format=jpg)