Tag: seongsu

seongsu

Latest News

Interior of a luxury boutique with handbags, shoes and accessories on shelves and display tables.

The new Seoul souvenir? A Korean designer bag.

Foreign visitors are flocking to Seongsu’s Korean handbag brands, drawn by accessible prices, recognizable designs and size-free shopping.

2026.10.14

A floral smartphone case upright on a spotlighted surface, with a large shadow in front of it.

Disney, G-Dragon unveil 'Toy Story' collection

Walt Disney Company Korea will launch a 'Toy Story' and Peaceminusone merchandise line in Seoul and across the Asia Pacific, alongside a Casetify collaboration.

2026.6.22

'Pokémon Mega Festa 2026' suspended following overcrowding concerns

The 30th anniversary event for Pokémon in Seongsu-dong, eastern Seoul, was abruptly suspended on Friday due to safety concerns, as massive crowds gathered in the area.

2026.5.2

Pokémon sculptures sit at the Seoul International Garden Show's Pokémon Secret Forest in Seongdong District, eastern Seoul. [CHO JUNG-WOO]

Seoul's largest-ever international garden show blends nature, tradition and K-culture

From K-culture to characters like Pokémon, Seoul is set to feature a sea of green, blending trends with nature at the Seoul International Garden Show. The event signals the city’s push to be a lush garden city where nature and urban life coexist.

2026.4.30

A cafe in Seongdong District, eastern Seoul, drew backlash after putting up a notice on its Instagram page that the store does 'not accept Chinese guests.' [SCREEN CAPTURE]

Cafe near Seoul Forest sparks controversy after banning Chinese customers

A cafe near Seoul Forest, one of the city’s popular tourist spots, has sparked controversy after posting a notice banning Chinese customers, prompting the local district chief to say he would try to persuade the business to withdraw the ban.

2025.10.28

Wine bar Grund in Seongdong District, eastern Seoul [PARK SANG-MOON]

Explore German flavors on a 'wine vacation' at Grund

“Welcome to Grund, a wine vacation.” That’s how Oscar Kim greets guests who step into his wine bar Grund in Mapo District, western Seoul.

2025.10.13

A participant in an escape room game at Real World Seongsu solves a mission using a smartphone. [REAL WORLD SEONGSU]

Escape rooms — and palaces — are a breakout hit among tourists

Escape rooms aren't anything new, but in Korea, they are gaining popularity among foreigners and locals alike, with the quality of the spaces partnering with unique approaches by companies — and even governments — to introduce a whole new concept.

2025.10.2

A gigantic ″Sunshine″ installation created for Tamburins' perfume collection is located inside the Haus Nowhere Seoul, Gentle Monster's parent company IICombined's new building in Seongsu-dong, eastern Seoul. [IICOMBINED]

'Seongsu weirdo' building mixes retail, art and accessibility

Recently, a new futuristic building — part spaceship, part sculpture — joined the Seongsu neighborhood. This is Haus Nowhere Seoul, which opened its doors on Sept. 9.

2025.9.30

Caffeinated drinks at Frolla, an Italian coffee at Seongsu-dong, eastern Seoul [LEE JIAN]

The Seongsu-dong aesthetic: Discovering Gen Z's Instagrammable playground

If Instagram were a neighborhood, it would look a lot like Seongsu. Ranked the world’s fourth-coolest neighborhood by Time Out in 2024, the area brims with viral pastries, the latest K-beauty pop-ups, trendy fashion ateliers and celebrity sightings.

2025.8.29

Subjective Cafe is tucked in between factories in the northern part of Seongsu. [PARK SANG-MOON]

North Seongsu: Trendy but not trending (yet)

Explore Buk Seongsu, Seongsu-dong's humbler side. Located north of the Seongsu Station overpass, the area has preserved much of its industrial character from the 1960s, while welcoming a handful of distinctive diners and ateliers in recent years.

2025.7.11

Tag: seongsu

seongsu

Latest News

The new Seoul souvenir? A Korean designer bag.

Disney, G-Dragon unveil 'Toy Story' collection

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