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From tofu to air fryers: Food firms expand beyond just the edible

From Pulmuone kitchen appliances to Samyang supplements and beauty bets, food companies are branching out to find new growth as core consumption slows.

2026.6.17

A rendering of Nongshim’s booth at Anuga 2025 [NONGSHIM ]

Korean food companies to showcase K-food at Anuga 2025 in Germany

Major Korean food companies are bringing K-food to the spotlight at Anuga 2025, which runs from Saturday to Wednesday in Cologne, Germany, where Korea will be featured as the guest country for the first time at the world’s largest food trade fair.

2025.10.2

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Pulmuone unveils new management vision in becoming global sustainable food company

Korean food company Pulmuone unveiled a new management vision Monday aimed at transforming itself into a global sustainable food manufacturer.

2025.5.12

Fresh food company Pulmuone named Lee Woo-bong, its current Corporate Strategy Officer, as the company’s new CEO. [PULMUONE]

Pulmuone names new CEO as strategy executive gets bump up

Pulmuone named Lee Woo-bong, its current corporate strategy officer, as the food company’s new CEO on Friday.

2024.12.6

Chef Edward Lee of 'Culinary Class Wars' named tofu maker Pulmuone's new brand ambassador

It will unveil Lee's recipes incorporating Pulmuone's items and launch a new product that it developed with the chef next year. The marketing campaign will also be extended to the United States.

2024.11.8

A Pulmuone researcher examines seaweed in a tank where it is farmed. [PULMUONE]

New Gunsan fisheries complex draws $123 million investment

A $123 million investment deal was signed for the new Saemangeum Fisheries Products Export Processing Complex in Gunsan, featuring smart factories and R&D facilities.

2024.10.29

Visitors at SIAL Paris taste Korean food brands' products showcased at the food innovation trade show held from Oct. 19 through Oct. 23 at Paris Nord Villepinte, France. [OURHOME]

K-food highlights sustainability, convenience at SIAL Paris

Sustainability and convenience were on the mind of Korean food brands as they showcased their products — many of them highlighting their plant-based or ready-to-eat items — at SIAL Paris, Europe’s largest food innovation trade show.

2024.10.22

A customer holds Pulmuone’s “Tuna KimBap” product at a Sam's Club sotre. [PULMUONE]

Pulmuone's Tuna KimBap set for China rollout in Sam's Club

Pulmuone's Tuna KimBap will hit the shelves in China through warehouse retailer Sam's Club in a bid to expand the K-food industry in the country.

2024.9.12

Minister of Agriculture, Food and Rural Affairs Song Mi-ryeong, fifth from left, and representatives from six kimchi producers at Museum Kimchikan in Jongno District, central Seoul [AGRICULTURE MINSITRY]

Gov't to turn up the heat on support for kimchi exports amid global popularity

The Agriculture, Food and Rural Affairs minister vowed support measures to help kimchi exporters like the six companies in attendance maintain their edge.

2024.5.30

Thousands of participants depart from the Peace Plaza of the World Cup Park in Sangam-dong, western Seoul, Sunday morning for the 2024 McDonald’s Family Walking Festival. [MCDONALD'S KOREA]

McDonald's Family Walking Festival raises money for Ronald McDonald House

McDonald's hosted the 2024 Family Walking Festival on Sunday to raise money for its Ronald McDonald House Charities providing housing for children with serious illnesses and their families.

2024.5.26