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![A persimmon farmer in Sangju, North Gyeongsang, has become the unwitting face of a viral scam in China, after fraudsters stole their photos and business registration to promote fake dried persimmon sales on major social media platforms, shown in this image. [SCREEN CAPTURE]](https://image.koreajoongangdaily.com/12122913.jpg?imageId=12122913&width=240&height=184&format=webp&format=jpg)
![Persimmon and pear salad [KIM HYE-JOON]](https://image.koreajoongangdaily.com/10011407.jpg?imageId=10011407&width=240&height=184&format=webp&format=jpg)
![The retail price of sweet persimmons in Korea increased by 32.2 percent on year on Monday to 14,736 won ($10.92) for a pack of 10, data from the Korea Agro-Fisheries & Food Corporation (aT) showed. The rise in persimmon prices is linked to unfavorable weather conditions during this year's summer, including scorching heat and heavy rainfall, which led to subpar fruit growth and reduced supply. The photo shows persimmons on display at a large supermarket in Seoul on Tuesday. [YONHAP]](https://image.koreajoongangdaily.com/11795198.jpg?imageId=11795198&width=240&height=184&format=webp&format=jpg)
![Dried persimmons hang from racks at a farm in Haman County, South Gyeongsang, on Monday. Persimmons are harvested in fall, then dried and sold in December and January. [YONHAP]](https://image.koreajoongangdaily.com/10591127.jpg?imageId=10591127&width=240&height=184&format=webp&format=jpg)