Tag: medicube

medicube

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Cardboard boxes of counterfeit Korean cosmetics fill a dim warehouse in China during an IP Space raid.

Inside the China counterfeit trade taking K-beauty for a ride

Copycat Korean cosmetics produced in China are spreading rapidly through global wholesale and online channels as the actual brands struggle to keep up.

2026.10.9

Korean cosmetics company APR's media facade advertisement in the United States [APR]

APR's founder sees the beauty sector differently, from leaning into devices to viral marketing himself

Kim Byung-hoon, the chief executive of APR, took a leap of faith by going all-in on skincare devices, and sent his company soaring to new heights — heights that include viral marketing with the likes of Kylie Jenner and Hailey Bieber.

2025.12.5

Korean skincare startups are booming. Most don't make their own products

Korean beauty brands thrive through innovative marketing, outsourcing, and targeting budget-conscious consumers amid changing industry dynamics.

2025.7.24

Tag: medicube

medicube

Latest News

Inside the China counterfeit trade taking K-beauty for a ride

APR's founder sees the beauty sector differently, from leaning into devices to viral marketing himself

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Korean skincare startups are booming. Most don't make their own products