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Kim Jong-un's interests seen shaping North Korean premier's China trip

North Korea’s premier visited Chinese rail, auto, port, energy and tourism sites in a trip analysts say closely reflects Kim Jong-un’s economic agenda.

2026.7.15

Oppa Maybach style: Luxury marque opens brand center in Gangnam

Mercedes-Benz Korea opened the Maybach Brand Center Seoul in Korea on Monday, a dedicated showroom and service center for the automaker's luxury Maybach marque.

2025.7.14

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At Rolls-Royce's Private Office Seoul in Jamsil-dong, southern Seoul, customers can choose from some 44,000 exterior paint combinations, essentially making each car one of a kind. [PARK YOUNG-WOO]

‘Almost anything is possible’: Inside Rolls-Royce’s hanok that only the ultra-rich can enter

Private Office Seoul, Rolls-Royce’s discreet atelier, opened in November of last year, is the first of its kind in the Asia-Pacific region.

2025.7.9

Cars being manufactured at Mercedes-Benz's Factory 56 in Sindelfingen, Germany. [SARAH CHEA]

Inside Mercedes’ factory of the future: Paperless, solar-powered and carbon-conscious

Mercedes' Factory 56 is invested in sustainable car manufacturing with a paperless process, solar-powered energy and automated systems aimed at reducing carbon emissions and resource consumption.

2024.10.27

Mathias Vaitl, far right, CEO of Mercedes-Benz Korea, Daniel Lescow, center, head of Mercedes-Maybach at Mercedes-Benz Group, and Kilian Thelen, vice president of product, marketing and digital business at Mercedes-Benz Korea, pose for a photo with the Mercedes-Maybach EQS SUV during a media event Thursday in eastern Seoul. [MERCEDES-BENZ KOREA]

Maybach's all-electric EQS SUV arrives to energize Korea's car scene

The ultraluxury marque's first-ever all-electric vehicle has come to Korea, the brand's second-largest global market, decked out with premium features.

2024.7.25

From left, Mathias Vaitl, CEO of Mercedes-Benz Korea; Oliver Thone, vice president of product strategy and steering of Mercedes-Benz AG; and Kilian Thelen, vice president of product, marketing, and digital business at Mercedes-Benz Korea, pose for a photo with the new E-Class at a press event Friday in southern Seoul. [MERCEDES-BENZ KOREA]

Mercedes to take back the throne with E-Class, Maybach showroom

The German automaker on Friday introduced the new E-Class in Korea, its first full revamp in eight years. Korea is the world’s largest market for the E-Class; it has been the best-selling imported car for eight consecutive years.

2024.1.19

In this photograph released by Pyongyang's state-controlled Korean Central Television on Monday, North Korean leader Kim Jong-un is seen greeting an official shortly after getting out of a Mercedes-Benz Maybach GLS 600 sports utility vehicle. The rear right-side door bears the insignia of his position as president of the North's State Affairs Commission. [YONHAP]

Kim's Maybach SUV raises doubts about sanctions on North

North Korean state media has aired footage of leader Kim Jong-un riding a previously unseen Mercedes-Benz sports utility vehicle (SUV) designated for his use, highlighting the regime's ability to import luxury goods despite international sanctions.

2024.1.18

North Korean leader Kim Jong-un gets out a Mercedes-Benz Maybach after arriving at the National Meeting of Mothers on Friday. [KOREAN CENTRAL TV]

Kim Jong-un can't get enough of luxury cars, pictures show

North Korean leader Kim Jong-un was seen with a new Mercedes-Benz Maybach GLS 600, a luxury vehicle whose import into North Korea is banned under UN sanctions.

2023.12.11