Tag: loconomy

loconomy

Latest News

McDonald’s Korea infographic showing Korean-inspired burgers and reported socioeconomic impact figures.

McDonald’s Korea's local menu project hits 82 billion won

The franchise says its Taste of Korea program generated an estimated $60 million in social and economic value from 2021 to 2025.

2026.8.28

McDonald's Korea's Taste of Korea project [MCDONALD'S KOREA]

McDonald's sells over 30 million burgers with 'Taste of Korea' menu

Over 30 million burgers from McDonald's Korea's Taste of Korea menu — comprising Korea-exclusive food made with ingredients grown by local farmers — were sold as of this month, the fast food franchise said Tuesday.

2025.9.30

Food industry goes (regionally) nuts with local ingredients in 'loconomy' trend

Food industry in Korea is embracing local specialties, tapping into unique ingredients while widening the market for provincial delectables, with even powerhouses like McDonald's getting in on the "loconomy" game.

2025.7.28

Tag: loconomy

loconomy

Latest News

McDonald’s Korea's local menu project hits 82 billion won

McDonald's sells over 30 million burgers with 'Taste of Korea' menu

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Food industry goes (regionally) nuts with local ingredients in 'loconomy' trend