Tag: live commerce

live commerce

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A screen capture from livestreaming broadcast to sell artworks from painter Lauren Jung hosted by domestic fashion retailer LF [LF]

Live commerce goes from an afterthought to a big business

Companies are using live streaming commercial broadcasts — live commerce — to communicate and win over younger consumers. The live commerce market will grow to 10 trillion won ($7.6 billion) this year, up from 2020’s 3 trillion won and 2022’s...

2023.3.20

Live commerce shows on Grip [SCREEN CAPTURE]

Kakao buys half of Grip for live-commerce capabilities

Kakao acquired half of Grip Company, a local startup specializing in live commerce streaming, for 180 billion won ($153 million), in a major bet on the format becoming a force in digital shopping.

2021.12.2

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CJ Logistics’ electric vehicles [CJ LOGISTICS]

CJ Logistics will use SK Energy gas stations

CJ Logistics is teaming up with SK Energy to use its gas stations as local fulfillment centers.

2021.8.26

A model receives products she ordered via CU’s quick commerce service from a delivery rider. [BGF RETAIL]

In quick-commerce arms race, speed is just the beginning

Retail competition is now so fierce in Korea that overnight delivery is no longer enough. Quick commerce is fast becoming the standard, with goods arriving within an hour of ordering.

2021.7.13

CJ OnStyle will combine home shopping and mobile

CJ ENM launched a new shopping brand that integrates television and mobile shopping.

2021.4.28

Kakao Commerce staff answer questions from viewers in real time during a live commerce show. [KAKAO]

Live commerce continues to draw in big players

Retailers and IT firms are investing aggressively in rapidly growing live commerce.

2021.4.11

Live commerce has an honesty problem, regulators say

“This body cream helps reduce swelling and remove cellulite,” or so said the announcer during a live commerce infomercial streamed on the internet. The statement has been found to be exaggeration by the Korea Consumer Agency.

2021.3.29

Live commerce presenters in a studio. The commercial was aired on Kakao Shopping Live, operated by Kakao Commerce, in November. [KAKAO]

Live commerce, perfect for the pandemic, is all the rage

Live commerce, the wacky but hugely successful format whereby customers are able to chat with an infomercial, has gone mainstream.

2021.1.19

Kim Kyeong-hoon, a merchant in the underground shopping area of Bupyeong Station, Incheon, sells jeans through a live commerce show. [SCREEN CAPTURE]

Live commerce kimchi and denim deliveries as shop owners go digital

The online shopping boom has become a major source of income for large retailers and department stores. But the internet isn't just for the big players, and the hard-hit owners of small independent stores are also jumping online.

2021.1.10

Screen captures show Kakao Shopping Live, left, which was launched on Oct. 12, and Naver Shopping Live, which was introduced in March. [SCREEN CAPTURE]

Naver and Kakao muscle in on live commerce

With online shopping booming in Korea, IT companies are scrambling to launch their own live commerce services as they look for new ways to attract more customers.

2020.10.13