Tag: korean wave

korean wave

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Japanese actor Jun Shison, who plays Kim Min-seok in the Nippon TV drama “Ten Strokes to You,” says in Korean, “I stand here today thanks to the love and support of so many people.” The drama aired from April to June this year, with Japanese subtitles for its Korean-language dialogue.

'Kenchana' takes hold as Korean reshapes Japan’s television, slang and advertising a century after suppression

A century after Japan tried to suppress Korean, the language is thriving in hit dramas, youth slang, brand campaigns and classrooms.

2026.10.9

K-culture boom, weak won fuel overseas demand for Korean products

Online direct sales to overseas consumers hit 1.2 trillion won, or $870 million, in the second quarter of the year, a 38 percent spike from last year.

2026.8.25

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Korea launches reporting center to combat fake K-brands overseas

A new government system lets people flag suspected counterfeit Korean products overseas while also alerting companies to trademark copycats abroad.

2026.7.29

A Luxembourg flag is seen as the German chancellor and the prime minister of Luxembourg review the honor guard during a welcome ceremony at the Chancellery in Berlin, Germany on July 1, 2025. [EPA/YONHAP]

Riding the wave: Luxembourg emerges as budding Korean culture hot spot

From BTS to "KPop Demon Hunters" (2025), the Korean culture boom has surged across music, screens, dramas, food and social media worldwide, and Luxembourg is riding the wave.

2026.1.18

Visitors attend an exhibition in Tokyo promoting Korea's pop culture.

Around 20,000 Japanese citizens attend Korean pop culture exhibition

About 20,000 Japanese citizens took part in an exhibition in Tokyo promoting Korean pop culture, officials said Sunday.

2024.10.13

Singer and actor Suzy wearing newly-designed hanbok to be displayed at New York's Times Square [MINISTRY OF CULTURE, SPORTS AND TOURISM]

Suzy to represent hanbok in New York's Times Square

Singer and actor Suzy will promote Korea's traditional dress, hanbok, in the middle of New York's Times Square.

2023.12.15

Girl group Blackpink performs at the Tokyo Dome in April. [YG ENTERTAINMENT]

Korean pop culture exports fall amid chill with China

The amount of earnings from Korean cultural content dipped for the first time in 27 months amid deteriorating Korea-China relations. K-content may stagger in foreign markets under a global economic slowdown, but will continue to grow in the...

2023.6.29

Ludovica Lucanto, a 31-year-old graduate student at Korea University from Italy [LUDOVICA LUCANTO]

Hallyu: For some, a dream maker, and others, a heart breaker

For Ludovica Lucanto, a 31-year-old Italian graduate student at Korea University, K-pop was her savior.

2022.12.2

Oh, the noodles you'll eat!

A customer looks at the ramyeon aisle in a retail market in Seoul on Sunday. Ramyeon exports hit a record $568.2 million from January to September this year, 18 percent more than the same period last year, thanks to the spread of Hallyu, or ...

2022.10.30

Lee Jung-jae, winner of the Emmy for Outstanding Lead Actor in a Drama Series for ″Squid Game,″ left, and Hwang Dong-hyuk, winner of the Emmy for Outstanding Directing for a Drama Series for ″Squid Game,″ pose for photos with their trophies in hand at the 74th Primetime Emmy Awards on Monday at the Microsoft Theater in Los Angeles. [AP/YONHAP]

The Hallyu Korean wave is not just here to stay — it's gaining momentum

Three sisters attempt to win over one of the most powerful families in the world. An extraordinary rookie attorney with autism solves cases and crushes prejudices. Young mages in a fantastical country face their destinies. Two friends go on a jour...

2022.10.23