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![A plastic surgery advertisement at Apgujeong Station in Gangnam District, southern Seoul. Many international students in Korea say they have mixed feelings about Korean beauty standards. [CHOI JEONG-DONG]](https://image.koreajoongangdaily.com/10448579.jpg?imageId=10448579&width=240&height=184&format=webp&format=jpg)
!['Body profiles” were once considered to be exclusive to professional models or body builders, but over the past few years and especially into the 2020s along with the Covid-19 pandemic, such glamour shots have become increasingly common among ordinary Koreans. [MOON JI-WAN, YUN YOUNG]](https://image.koreajoongangdaily.com/10039923.jpg?imageId=10039923&width=240&height=184&format=webp&format=jpg)
![Male participants on Netflix Korea’s dating show 'Single's Inferno' were criticized as “colorist,” or favoring people with lighter skin, after repeatedly praising how pale a female participant is. [SCREEN CAPTURE]](https://image.koreajoongangdaily.com/11143285.jpg?imageId=11143285&width=240&height=184&format=webp&format=jpg)