From screen to scene: Exhibition lets you relive your favorite K-dramas, follow them across Korea A free HiKR Ground exhibition lets fans relive iconic scenes from their favorite series through props, sounds and scripts before matching them with filming location itineraries across Korea. 2026.9.22
Prices fall for Autumn Travel Month as government seeks to push domestic tourism A nationwide campaign for fall offers train fare vouchers, lodging discounts and regional travel refunds all over Korea through November. 2026.9.21
Foreign students in Korea surpass 500,000 for first time as K-pop, K-dramas drive demand Foreign arrivals for study and training exceeded 500,000 in 2025, while in 2026, Vietnamese and Chinese students made up most higher education enrollments. 2026.9.10
K-pop concerts, baseball games give travelers a reason to stay the night in Korea Foreign lodging bookings surged during major events as travelers increasingly ventured beyond Seoul for sports, leisure and local experiences. 2026.8.31
Yorch of POW becomes Korea tourism ambassador The Thai K-pop singer will promote Korea to Thai travelers, with Jeju among his top recommendations. 2026.8.26
Tourism surplus hits post-pandemic record on K-culture wave Fueled by global enthusiasm for K-pop, Korean culture and cuisine, Korea posted its strongest tourism surplus since the pandemic in June. 2026.8.9
Foreign cruise visitors to Korea tops 200,000 in May Foreign cruise arrivals surpassed 200,000 in May for the first time, led by strong demand from Chinese travelers. 2026.7.6
Gov't launches summer bus discounts for foreign tourists traveling beyond Seoul to boost regional travel across Korea Through July 14, inbound travelers booking express and intercity buses on Klook and GO Hanpass can get fare discounts and extra perks as the government promotes tourism outside the capital. 2026.6.15
Park Sung-hyeuck appointed as new president of Korea Tourism Organization Park Sung-hyeuck, former executive vice president at Cheil Worldwide, was appointed as the new and 27th president of the Korea Tourism Organization (KTO), the Ministry of Culture, Sports and Tourism announced Wednesday. 2025.12.31
Seoul in your suitcase: The 2025 Korea Tourism Souvenir Contest — in pictures The winner of the 2025 Korea Tourism Souvenir Contest is a wine stopper whose design is inspired by the royal throne from the Joseon Dynasty (1392-1910), the Korea Tourism Organization said Wednesday. 2025.8.27
![Park Sung-hyeuck, a former executive vice president at Cheil Worldwide, appointed as the 27th president of the Korea Tourism Organization [KOREA TOURISM ORGANIZATION]](https://image.koreajoongangdaily.com/12300192.jpg?imageId=12300192&width=240&height=184&format=webp&format=jpg)
![Joseon Royal Wine Stopper, a wine stopper inspired by the royal throne of the Joseon Dynasty (1392-1910) [KOREA TOURISM ORGANIZATION]](https://image.koreajoongangdaily.com/12462311.jpg?imageId=12462311&width=240&height=184&format=webp&format=jpg)