Tag: k-culture

k-culture

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Team Korea's Son Heung-min celebrates after scoring during a friendly against Trinidad and Tobago at BYU South Field in Provo, Utah, on May 30, ahead of the 2026 FIFA World Cup. [NEWS1]

Korea to host K-culture festival in Mexico alongside World Cup

A K-culture festival will be held in Mexico in tandem with the 2026 FIFA World Cup, jointly organized by the Ministry of Culture, Sports and Tourism and the Ministry of Foreign Affairs.

2026.6.4

A scene of a beauty booth installed at K-Expo in Toronto in 2025 [MINISTRY OF CULTURE, SPORTS AND TOURISM]

Gov't ministries unite for massive K-Expo USA in Los Angeles

Jay Park on stage, hoe gimbap (raw fish rice roll) in hand and K-beauty on faces — Los Angeles is set to be swept up in a wave of Korean content and trend through early next week at “2026 K-Expo USA.”

2026.5.22

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The world premiere of the all-new electric C-Class by Mercedes-Benz, held in Seoul on March 20 [MERCEDES-BENZ KOREA]

K-marketing cruises into luxury car industry as brands bow to Korean market

A wave of K-marketing is sweeping the imported car industry, as brands that once highlighted their countries of origin, such as Germany or Japan, now increasingly emphasize a fusion with Korean culture.

2026.5.4

Actor Daniel Dae Kim explores Korea’s culture in CNN's 'K-Everything'

Korean American actor Daniel Dae Kim hosts CNN's travel show “K-Everything,” exploring Korea's global cultural influence. The series features celebrity appearances, including Lee Byung-hun and PSY, and delves into Korean cuisine, beauty and film.

2026.5.4

International students pose for a photo at a culture festival at Ajou University in Suwon on Nov. 7, 2024. [YONHAP]

New guide to Korean society for international students published by Busan University of Foreign Studies

A new guide to help foreigners better understand Korean society through media has been published, Busan University of Foreign Studies announced on Wednesday.

2026.4.15

Winners of the 4th Global Photo Essay Contest, hosted by the Korea JoongAng Daily, pose for a photo during an awards ceremony at the JoongAng Ilbo headquarters in Mapo District, western Seoul, on March 7. [PARK SANG-MOON]

Korea JoongAng Daily's photo essay contest winners share the beauty of Korea through their eyes

Winners of the Korea JoongAng Daily's Global Photo Essay Contest were announced Saturday, recognizing students who captured the beauty of Korea — from its food and culture to places they hope to share with the world.

2026.3.7

Photos of three Indian sisters who died by suicide [SCREEN CAPTURE]

Indian sisters with Korean content obsession reportedly die by suicide after father sells phones

Three Indian sisters who were deeply fixated on Korean popular culture reportedly died by suicide after a conflict with their father, who banned them from using their mobile phones, according to local media on Thursday.

2026.2.6

This image, provided by the Korean Sport & Olympic Committee on Jan. 27, shows the promotional poster for the Korea House, to be set up in Milan during the 2026 Winter Olympic Games in northern Italy [KOREAN SPORT & OLYMPIC COMMITTEE]

Korea House to open Feb. 5 in Milan for Winter Olympics

The Ministry of Culture, Sports and Tourism and the national Olympic committee announced Tuesday they will jointly operate a hospitality house in northern Italy during the upcoming Winter Games.

2026.1.27

Repackaged boxes of Orion's renamed Bok Bungeoppang snacks, previously called Cham Bungeoppang, are seen on display at Lotte Mart's Zettaplex Seoul Station branch in Yongsan District, central Seoul. [JOONGANG ILBO]

'Only in Korea' labels on the rise alongside other repackaging strategies to draw tourists

Snack makers are increasingly adopting repackaging strategies, such as redesigning a product's packaging without changing the item itself, to capitalize on growing demand from foreign tourists drawn to Korea by its culture.

2026.1.26

Tourists take a selfie at the Gwanghwamun Square in central Seoul on Jan. 12, 2026. [NEWS1]

UAE tops list of countries with favorable view of Korea, Thailand and Britain show increases

The United Arab Emirates (UAE) likes Korea the most but Thailand and Britain are growing a sudden crush on Korea, according to a government report released Tuesday.

2026.1.20