Tag: k-beauty

k-beauty

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Cardboard boxes of counterfeit Korean cosmetics fill a dim warehouse in China during an IP Space raid.

Inside the China counterfeit trade taking K-beauty for a ride

Copycat Korean cosmetics produced in China are spreading rapidly through global wholesale and online channels as the actual brands struggle to keep up.

2026.10.9

Foreign visitors shop Korean beauty products at a cosmetic store in Seoul on Sept. 20.

K-Beauty Festa to bring K-pop, beauty together at Korea Grand Music Awards

The Nov. 7-8 event at Gocheok Sky Dome will unite K-pop performances, global beauty creators and product giveaways.

2026.10.1

Sulwhasoo tests Japan's luxury beauty market with first Tokyo pop-up

Amorepacific launched Sulwhasoo’s pop-up in Isetan Shinjuku department store as it seeks to push beyond online sales and win over the country's luxury cosmetics consumers.

2026.9.11

K-fragrance flirts with foreign shoppers using Korea's 'scents and sensibilities'

Korean perfume brands are drawing overseas visitors with immersive stores, subtle scents and distinctly Korean cultural notes.

2026.9.11

Shoppers gather outside a Yepoda skincare store beside a giant red product display.

What makes K-beauty Korean? The answer is getting complicated.

European and American labels are adopting Korean names, ingredients and manufacturing as exports surge on an insatiable global appetite.

2026.9.3

K-culture boom, weak won fuel overseas demand for Korean products

Online direct sales to overseas consumers hit 1.2 trillion won, or $870 million, in the second quarter of the year, a 38 percent spike from last year.

2026.8.25

K-beauty boom draws new challengers to Olive Young's retail dominance

Musinsa, Shinsegae's Chicor and Hyundai Home Shopping's Coasis are expanding stores as tourism and K-beauty demand fuel fiercer retail competition.

2026.8.22

Beauty, fashion and wellness come together at new Seoul lifestyle festival this weekend

Beautiful Life in Seoul will unite K-beauty brands, fitness sessions, creator events and global business meetings from Saturday through Tuesday.

2026.8.21

K-beauty boom propels Kolmar, Cosmax to record Q2

Surging global orders driven by seasonal sunscreen demand drove record second-quarter earnings for Korea's top cosmetics manufacturers.

2026.8.13

Olive Young store exterior in Los Angeles with glass storefront and balloon arches at the entrance.

Olive Young products to be sold at 580 U.S. Sephora stores

CJ Olive Young will launch a curated K-beauty section in Sephora locations across the United States on Aug. 20, marking its first major retail rollout under its partnership with the U.S. beauty retailer.

2026.8.5