Tag: jinro

jinro

Latest News

Hechi, Seoul's latest mascot, plays with children at a preschool in Seongdong District, eastern Seoul, in April. [SEOUL METROPOLITAN GOVERNMENT]

[WHY] Bright, fluffy and cute: Why are mascots so popular in Korea?

Mascots play a significant role in Korean culture, with many representing sports teams, cities and government branches. Many are much-loved by the public, resulting in their instant recognition and high merchandise sales in some cases.

2024.6.15

Hitejinro's Chamisul Fresh Soju [HITEJINRO]

Chamisul Fresh Soju drops alcohol content to 16 percent as public demands lighter drinks

Hitejinro reduced the alcohol content of Chamisul Fresh Soju to 16 percent to meet consumer demand for lighter drinks.

2024.2.13

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Hitejinro's fruit-flavored soju displayed at a Sainsbury's store in the U.K. [HITEJINRO]

Hitejinro tees up British expansion as soju hits shelves of supermarket giant

Korean liquor company Hitejinro marked its debut in the British retail sector by securing shelf space in Sainsbury's supermarket chain as well as other online platforms.

2023.11.28

Clockwise from the top: Melona ice cream, Bodle Bodle Cheese Ramen, Jongga kimchi, Tofu bar [BINGGRAE, OTTOGI, DAESANG, PULMUONE]

[K-FOOD GOES GLOBAL] Korean food makers twist local flavors to tempt global taste buds

Due to a scarcity of selling locations, few Koreans are aware of the Tofu Bar, a seasoned stick of tofu. But if you head to any convenience store in Japan, chances are you will find several types of Tofu Bars occupying shelves.

2023.7.20

A U.S. advertisement for Hite Jinro's soju products. [HITE JINRO]

Hite Jinro advertises on American television

Soju producer Hite Jinro's will air two commercials on NBC Sports and ESPN for New York and Los Angeles audiences for the next five months, the first international commercial for Korea's alcoholic beverage giant.

2020.8.4

Jinro is Back soju. Hite Jinro is exporting the alcohol drink to seven countries starting this month. [HITE JINRO]

Hite Jinro to start exporting Jinro is Back soju

Hite Jinro will start exporting its popular Jinro is Back soju to seven countries starting this month to mark the drink's first anniversary.

2020.6.10

Tag: jinro

jinro

Latest News

[WHY] Bright, fluffy and cute: Why are mascots so popular in Korea?

Chamisul Fresh Soju drops alcohol content to 16 percent as public demands lighter drinks

Most popular

Veteran actors Yoo Hae-jin, Ryu Seung-ryong win Baeksang Grand Prizes — as it happened

BTS comeback: Bright lights and drone shows light up the sky as 'Arirang' finally arrives — as it happened

Rooney, Maicon, Park Joo-ho score as Shield United wins Icons Match in Seoul — as it happened

179 dead after Jeju Air flight 7C2216 crashes at Muan International Airport — as it happened

Kim Soo-hyun addresses Kim Sae-ron relationship — as it happened

Hitejinro tees up British expansion as soju hits shelves of supermarket giant

[K-FOOD GOES GLOBAL] Korean food makers twist local flavors to tempt global taste buds

Hite Jinro advertises on American television

Hite Jinro to start exporting Jinro is Back soju