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![Adrian van Hooydonk, the head designer of BMW Group, speaks during an interview with the Korean press on the sidelines of the IAA Mobility 2025 in Munich on Sept. 8. The background photo features the newly unveiled iX3, the car for which van Hooydonk supervised the overall design. [BMW KOREA]](https://image.koreajoongangdaily.com/12447006.jpg?imageId=12447006&width=240&height=184&format=webp&format=jpg)
![Stephan Durach, senior vice president of UI/UX development at BMW, talks about the iX3's groundbreaking panoramic display. [JOINT PRESS CORPS]](https://image.koreajoongangdaily.com/11269483.jpg?imageId=11269483&width=240&height=184&format=webp&format=jpg)
![BMW's iX3, the first model under the reviving Neue Klasse family, is being unveiled for the first time in Munich on Sept. 5. [SARAH CHEA]](https://image.koreajoongangdaily.com/12409934.jpg?imageId=12409934&width=240&height=184&format=webp&format=jpg)