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genesis invitational

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Genesis becomes 1st official vehicle sponsor of PGA Tour through 2030

Genesis, Hyundai Motor’s premium brand, will become the first-ever official vehicle sponsor of the PGA Tour through 2030, the U.S.-based golf organization announced Wednesday, a day before the Rocket Mortgage Classic tees off in Detroit.

2025.6.26

Im Sung-jae owaits to putt on the 10th green during the practice round prior to the WM Phoenix Open 2025 at TPC Scottsdale on in Scottsdale, Arizona on Feb. 5. [GETTY IMAGES]

Im Sung-jae feels right at home at Genesis Invitational

Im Sung-jae didn’t mind it when the Genesis Invitational switched venue from Riviera Country Club to Torrey Pines Golf Course a few weeks ago, although the circumstances due to the tragic wildfires in Greater Los Angeles weighed heavy on him.

2025.2.13

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Hideki Matsuyama plays his shot from the eighth tee during the final round of the WM Phoenix Open 2025 at TPC Scottsdale in Scottsdale, Arizona on Feb. 9. [AFP/YONHAP]

Hideki Matsuyama eyes repeat win at Genesis Invitational

Hideki Matsuyama set a couple of records en route to a stunning victory at the Genesis Invitational last season but he still wasn’t fully satisfied — he had missed a customary photo with the tournament host, who happens to be Tiger Woods.

2025.2.12

Japan's Hideki Matsuyama celebrates his win on the 18th green during the final round of the Genesis Invitational golf tournament at Riviera Country Club on Feb. 18 in Pacific Palisades, Los Angeles. [AP/YONHAP]

Hideki Matsuyama reflects on Genesis win as Asia's most decorated PGA player

The Japanese golfer broke a tie for the most PGA titles held by an Asian golfer to surpass Korea's K.J. Choi after taking his ninth career victory at The Genesis Invitational last week.

2024.2.25

An Byeong-hun hits his tee shot on the third hole during the final round of The Sentry golf tournament in Hawaii on Jan. 7. [REUTERS/YONHAP]

Korea's An Byeong-hun is ready for the Genesis Invitational spotlight

A fast start to his 2024 campaign has put the spotlight back on the Korean golfer, who had to dig himself out of the doldrums after losing his PGA Tour card in 2021.

2024.2.15

Kim Si-woo watches his tee shot on the fourth hole during the third round of the Phoenix Open on Saturday in Scottsdale, Ariz. [AP/YONHAP]

Four Korean golfers set for Tiger Woods-hosted Genesis Invitational

An Byeong-hun, Kim Si-woo, Im Sung-jae and Tom Kim, also known as Kim Joo-hyung, will be among a stacked 70-player field vying for the biggest slice of a $20 million purse.

2024.2.14

The clubhouse at The Renaissance Club in North Berwick, Scotland during the 2022 Genesis Scottish Open in July, 2022. [GENESIS]

From Incheon to the links of Scotland: Genesis' journey in golf sponsorship

Genesis has made a significant investment in golf, sponsoring tournaments include the Genesis Scottish Open and Genesis Invitational. According to Genesis' global head, the involvement in golf helps showcase its luxury cars to a global audience

2023.7.11

Tiger Woods watches his second shot on the second hole during a pro-am before the Genesis Invitational at Riviera Country Club on Wednesday in Pacific Palisades, California. [AFP/YONHAP]

Tiger Woods pays tribute to Tom Kim's rise at Genesis Invitational

Count Tiger Woods as the latest member of the Tom Kim Fan Club. The American golf legend returns to action this week at The Genesis Invitational and marveled at the rapid rise of the 20-year-old Korean.

2023.2.16