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g-star

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G-Star 2026 puts AI storytelling center stage

Korea’s largest gaming expo will broaden its focus with AI, narrative and entertainment events in Busan this November.

2026.8.13

NCSoft Co-founder and Chief Creative Officer Kim Taek-jin speaks at the company's keynote address at the G-Star 2025 in the Busan Exhibition and Convention Center in Busan on Nov. 13. [CHO YONG-JUN]

NCsoft's game lineup at G-Star 2025 highlights company's goal to go global

From a mobile game based on the hit PlayStation-exclusive franchise Horizon to an AAA open-world tactical shooter set in Seoul, NCSoft is developing and publishing games that stray from its usual formula to attract console and global gamers..

2025.11.13

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A promotional image for G-Con 2025 shows Dragon Quest developer Yuji Horii as a host for the first G-Con session [SCREEN CAPTURE]

G-Star 2025 to feature creative powerhouses of Japanese role-playing games

The upcoming G-Star 2025, Korea’s largest gaming convention, will feature talks by creators of popular games such as Dragon Quest and Horizon Forbidden West, the organizing committee said Monday.

2025.9.8

A screenshot from Netmarble's upcoming title Game of Thrones: Kingsroad [NETMARBLE]

'Game of Thrones' RPG will launch in West first because 'Asian gamers finish games too fast'

Netmarble's Game of Thrones: Kingsroad will debut in the West first due to faster Asian gamers. The RPG retains the show's mature themes and is currently 70% complete, utilizing Unreal Engine 5.

2024.11.18

Krafton's booth at the G-Star 2024 [CHO YONG-JUN]

The stars of G-Star 2024: Hard games and long lines

The G-Star 2024 gaming convention in Busan saw massive crowds and long wait times for highly anticipated game demos from major publishers.

2024.11.14

Solo Leveling: Arise won the grand prize at the Korea Game Awards 2024. [NETMARBLE]

Solo Leveling: Arise takes top prize at 2024 Korea Game Awards

Solo Leveling: Arise won the grand prize at the 2024 Korea Game Awards, praised for its innovative approach and financial success for Netmarble.

2024.11.13

The 28th Busan International Film Festival (BIFF) kicks off with its opening ceremony held at the Busan Cinema Center in Haeundae District on Oct. 4, 2023. [NEWS1]

Art, movies, games and more: Busan's cultural calendar bursts with events

Busan plays host to the Busan International Film Festival (BIFF), G-Star, the Busan Biennale and many other cultural events.

2024.5.29

Chungha, the new model for game company Wemade and its cryptocurrency Wemix [WEMADE]

Singer Chungha named Wemade and Wemix's promotional model

Singer Chungha has been named promotional model for game company Wemade and its cryptocurrency Wemix, the game publisher said Thursday.

2023.10.26

From left, G-star organizer Kang Shin-chul and Joo Sung-pil, the head of Busan IT Industry Promotion Agency, take questions at the press event for G-Star 2023 in Coex, southern Seoul, on Thursday.

Biggest-ever G-Star to host game industry's top players

This year's G-Star game festival will be its biggest ever in terms of the number of booths set up, the event's organizer Kang Shin-chul said Thursday.

2023.9.7

Visitors try out new games at the G-Star 2022 game festival at Bexco, Busan, on Thursday. [NEWS1]

Thousands of gamers gather in Busan for G-Star 2022

BUSAN — The Bexco convention center in Busan was bustling on Thursday morning with thousands of excited gamers waiting to be the first to enter G-Star 2022, the biggest annual game festival in Korea. “I’ve been waiting here since ...

2022.11.17