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dujjonku

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Dubai chewy cookies are stacked at a bakery cafe in central Seoul on Feb. 23. [JIN MIN-JI]

From buzz to bust: Dubai chewy cookie hype crumbles as consumers cool on trend

It was only a month ago that the sensational Dubai chewy cookie was an insanely popular treat, often requiring hours of waiting to gain a limited purchase. But despite the fad sweeping across the country, its swift decline has already begun.

2026.2.25

From left, a Dubai chewy cookie from the first cafe visited, one from Cafe Pepper and a homemade version. [WOO JI-WON]

I tried making Dubai chewy cookies. Did I bite off more than I could chew?

Korea, in some ways, is defined by crazes, and the latest seems to be a little treat called Dubai chewy cookies. In a peculiar world where possession equals power, I decided to make them myself and determine: Is this power worth the price paid?

2026.1.22

Nuts about Dujjonku

A sold-out notice for pistachios is seen at the nuts section of a major supermarket in Seoul on Jan. 21.

2026.1.21

Tag: dujjonku

dujjonku

Latest News

From buzz to bust: Dubai chewy cookie hype crumbles as consumers cool on trend

I tried making Dubai chewy cookies. Did I bite off more than I could chew?

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Nuts about Dujjonku