Tag: dubai chocolate

dubai chocolate

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Deserted desserts: Inside Korea's ever-quickening treat trend turnover

Food makers and retailers are racing to keep up as viral flavors like Dubai chocolate and ube burn out in months, raising costs and boosting convenience store sales.

2026.8.2

Dubai chewy cookies are stacked at a bakery cafe in central Seoul on Feb. 23. [JIN MIN-JI]

From buzz to bust: Dubai chewy cookie hype crumbles as consumers cool on trend

It was only a month ago that the sensational Dubai chewy cookie was an insanely popular treat, often requiring hours of waiting to gain a limited purchase. But despite the fad sweeping across the country, its swift decline has already begun.

2026.2.25

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From left, a Dubai chewy cookie from the first cafe visited, one from Cafe Pepper and a homemade version. [WOO JI-WON]

I tried making Dubai chewy cookies. Did I bite off more than I could chew?

Korea, in some ways, is defined by crazes, and the latest seems to be a little treat called Dubai chewy cookies. In a peculiar world where possession equals power, I decided to make them myself and determine: Is this power worth the price paid?

2026.1.22

A sign saying that pistachios are out of stock at a supermarket in Seoul on Jan. 21, amid high demand for the ingredient used in making the viral sensation 'Dubai chewy cookie.' [YONHAP]

Dubai chewy cookie fever fueling marshmallow, pistachio shortages

Dubai chewy cookie fever has gripped Korea. The craze has sent demand for key ingredients like pistachios and cocoa powder soaring, driving up prices and fueling shortages at retailers and online marketplaces.

2026.1.22

About 50 people wait outside a Dubai chewy cookie cafe in Seongsu-dong, eastern Seoul, ahead of its opening on Jan. 10. [RYU HYO-RIM]

As Dubai chewy cookie craze continues, Food Ministry warns of safety risks

The Dubai chewy cookie's popularity has reached a near frenzy. The sweet treat, which used to only be sold at cafes and bakeries, is appearing in casual eateries and full-service restaurants.

2026.1.17

Issam Kazim, CEO of the Dubai Corporation for Tourism and Commerce Marketing, speaks to the Korea JoongAng Daily at the JoongAng Ilbo Building in Mapo District, western Seoul, on Monday. [PARK SANG-MOON]

From chocolate to 'affordable luxury': Dubai tourism head ready to welcome Korean travelers

[Interview] Issam Kazim, CEO of the Dubai Corporation for Tourism and Commerce Marketing (DCTCM), is looking to translate that enthusiasm into boosting Dubai’s standing as a travel destination for Koreans.

2024.9.25