Tag: chewy

chewy

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Butter rice cakes are displayed at a dessert cafe in Seoul at around 3 p.m. on March 10. Butter rice cake, made with glutinous rice flour, butter and milk, is crisp on the outside and chewy on the inside, and has recently begun trending on social media. [NOH YU-RIM]

Butter 'tteok' the latest dessert to pop like trouble as trends come and go at light speed

Dessert trends are changing so quickly that small business owners are finding it hard to keep up. As trends flare up and fade within weeks, cafe operators say they are being squeezed by volatile demand, inventory risks and rising ingredient costs.

2026.3.23

Dubai chewy cookies are stacked at a bakery cafe in central Seoul on Feb. 23. [JIN MIN-JI]

From buzz to bust: Dubai chewy cookie hype crumbles as consumers cool on trend

It was only a month ago that the sensational Dubai chewy cookie was an insanely popular treat, often requiring hours of waiting to gain a limited purchase. But despite the fad sweeping across the country, its swift decline has already begun.

2026.2.25

Tag: chewy

chewy

Latest News

Butter 'tteok' the latest dessert to pop like trouble as trends come and go at light speed

From buzz to bust: Dubai chewy cookie hype crumbles as consumers cool on trend

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