Tag: amore pacific

amore pacific

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White House press secretary Karoline Leavitt, third from left, is spotted in front of an Olive Young store in Gyeongju, North Gyeongsang, on Oct. 29, as captured in a video uploaded to YouTube. [SCREEN CAPTURE]

K-beauty's global success built on nontraditional approaches to products, consumers and sales

K-beauty is an exception to usual marketing rules: Its leading players are small, independent brands that first took off overseas and then “re-entered” the Korean market riding global fame.

2025.11.29

People shop at an Olive Young store in Seoul on March 12. [YONHAP]

Young hopefuls knock on the beauty industry's door, seeking a way into the global trend

K-beauty is an exception to usual marketing rules: Its leading players are small, independent brands that first took off overseas and then “re-entered” the Korean market riding global fame.

2025.11.29

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From left, Director Jeong Yong-jae of the National Palace Museum of Korea, Christoph Heinrich, director of the Denver Art Museum, Sooa Im McCormick, a curator at the Cleveland Museum of Art, Jeon Seung-chang, director of the Amorepacific Museum of Art, and Kang Myung-ho, director of the Gyeonggi Ceramic Museum, pose for a photograph at the National Palace Museum of Korea on Tuesday after signing a memorandum of understanding on mutual cooperation for the 'Joseon Dynasty Heritage Project.' [KHS]

Korea Heritage Service, five museums team up for 'Joseon Dynasty Heritage Project'

Five museums signed an MOU related to Korea's Joseon Dynasty Heritage Project to collaborate on exhibitions, research and educational programs over three years.

2024.6.18

Culture Ministry, Korean culture heads collaborate to boost tourism

The Ministry of Culture, Sports and Tourism, along with Korea's beauty and fashion industries, are working to attract 20 million foreign travelers to Korea by the end of next year.

2023.11.13

Amore BTS

Employees of Amore Pacific visit a photo booth set up in an event zone celebrating the 10th anniversary of BTS's debut at the cosmetic companies' headquarters in Yongsan District, central Seoul, on Wednesday. The event zone, which runs in...

2023.6.14

Amore Pacific released an overnight lip mask in collaboration with boy band BTS. [AMORE PACIFIC]

Amore Pacific releases Laneige overnight lip mask in collaboration with BTS

Amore Pacific will release an overnight lip mask in collaboration with boy band BTS, according to the cosmetics company on Monday. The “Lip & Pop Edition” lip masks will be released for sale through Laneige, Amorepacific’s makeup and skincare ...

2022.10.24

An Amorepacific store at Bloomingdale's in the United States [AMOREPACIFIC]

Korean cosmetics companies shift focus to U.S., Japan

Korean cosmetic brands, which have been heavily reliant on the Chinese market, are shifting their focus to the United States and Japan to strengthen their global presence.

2022.6.19

Amorepacific Group President Ahn Se-hong, left, and China Duty Free Group CEO Charles Chen attend a signing ceremony on Tuesday. [AMORE PACIFIC]

Amorepacific deal puts brands in Chinese duty-free stores

Amorepacific said Wednesday it signed a strategic partnership with China Duty Free Group (CDFG) to strengthen its global presence.

2020.10.14