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![As the nationwide heat wave continues, demand for air conditioners is rapidly increasing. On Thursday afternoon, shoppers visiting Lotte Hi-Mart’s Seoul Station branch in Jung District, central Seoul, are looking at air conditioners. Lotte Hi-Mart announced on the same day that sales of air conditioners for the first six days of July increased by about 195 percent on year. [YONHAP]](https://image.koreajoongangdaily.com/10148185.jpg?imageId=10148185&width=240&height=184&format=webp&format=jpg)
![Air conditioners cooling units in a building in Seoul on Sunday. The rising temperature has driven many people to turn on their air conditioners, resulting in drops in power reserves. [NEWS1]](https://image.koreajoongangdaily.com/11850143.jpg?imageId=11850143&width=240&height=184&format=webp&format=jpg)
![Air-conditioners on sale at a store in Yongsan on Thursday. Sales and rentals of air-conditioners are rising and are likely to further increase due to the intensifying heat wave. [YONHAP]](https://image.koreajoongangdaily.com/11059055.jpg?imageId=11059055&width=240&height=184&format=webp&format=jpg)
![Portable air conditioners on display at a store in Yongsan, Seoul, on Tuesday. Sales of electronics targeting consumers spending most of their time at home have risen as Covid-19 social distancing continues and the number of people living alone has grown in recent years. With sales of such portable air conditioners rising, major companies including Samsung Electronics and LG Electronics are rolling out their own versions of small-sized moveable air conditioners. [YONHAP]](https://image.koreajoongangdaily.com/11027605.jpg?imageId=11027605&width=240&height=184&format=webp&format=jpg)
![Customers look at air conditioners at Lotte Hi-Mart's Seoul Station branch in Jung District, central Seoul, on Wednesday. A growing number of consumers are buying air conditioners as temperatures rise across the country. Lotte Hi-Mart announced on Wednesday that sales of air conditioners in the first nine days this month increased by 35 percent compared to the same period last year. [YONHAP]](https://image.koreajoongangdaily.com/10118057.jpg?imageId=10118057&width=240&height=184&format=webp&format=jpg)