Tag: APR

APR

Latest News

Cardboard boxes of counterfeit Korean cosmetics fill a dim warehouse in China during an IP Space raid.

Inside the China counterfeit trade taking K-beauty for a ride

Copycat Korean cosmetics produced in China are spreading rapidly through global wholesale and online channels as the actual brands struggle to keep up.

2026.10.9

Two shoppers look at rows of Korean cosmetics displayed on lit shelves inside an Olive Young store.

Are indie brands K-beauty's chance to challenge France?

Korean cosmetics exports are hitting records as nimble brands, ODM manufacturers and social media drive fast growth in the United States and Europe.

2026.6.18

Free food, fun photo booths and fantastic lunch views: Companies get creative with employee motivation

Companies in Korea are turning to new concepts in a bid to motivate employees, from a free convenience store to cafeterias that aren't tucked away in a basement.

2026.3.17

K-beauty tech company APR rakes in record $1 billion in revenue in 2025

K-beauty tech company APR surpassed 1.5 trillion won ($1 billion) in annual revenue in 2025. Fourth-quarter revenue also exceeded 500 billion won, marking record highs for both yearly and quarterly performance since the company’s founding in 2014.

2026.2.4

Kim Hea Kyung, the first lady of Korea, applies cosmetics to an attendee during a K-beauty promotional event at the Fosun Foundation Art Center in Shanghai on Jan. 7. [JOINT PRESS CORPS]

Companies eye Chinese market after President Lee suggests that Beijing may lift 'K-culture ban'

Consumer goods companies, especially in the beauty, food and fashion sectors, are growing optimistic about expanding into the Chinese market after the president suggested that Beijing may ease long-standing restrictions on Korean popular culture.

2026.1.11

Korean cosmetics company APR's media facade advertisement in the United States [APR]

APR's founder sees the beauty sector differently, from leaning into devices to viral marketing himself

Kim Byung-hoon, the chief executive of APR, took a leap of faith by going all-in on skincare devices, and sent his company soaring to new heights — heights that include viral marketing with the likes of Kylie Jenner and Hailey Bieber.

2025.12.5

A visitor tries out APR's beauty products during the CES 2025 tech fair held in Las Vegas on Jan. 12. [APR]

Korea's home-use beauty devices gain traction both at home and abroad

With the growing popularity of K-beauty, home-use beauty devices are gaining traction, prompting both domestic and global beauty companies to ramp up the release and promotion of such products.

2025.10.22

A foreign buyer examines products at the 2025 Seoul International Cosmetics & Beauty Industry Expo and International Health Industry Expo at Coex in Gangnam District, southern Seoul, in May. [YONHAP]

K-beauty brands to get additional online push from Amazon program

Amazon is accelerating the growth of K-beauty brands, unveiling plans to discover new products and strengthen its beauty and health category. Amazon Global Selling Korea held a media briefing to announce its expanded "K-Beauty Go Big" strategy.

2025.9.18

A visitor looks around APR's beauty products during the CES 2025 tech fair held in Las Vegas on Jan. 12. [APR]

APR leapfrogs Amorepacific to become Korea's most valuable cosmetics brand

APR broke its all-time revenue record for the second quarter on Wednesday. Its market capitalization briefly surpassed 8 trillion won ($5.8 billion) following the news, and the company overtook Amorepacific to become Korea’s No. 1 cosmetics player.

2025.8.6

Korean skincare startups are booming. Most don't make their own products

Korean beauty brands thrive through innovative marketing, outsourcing, and targeting budget-conscious consumers amid changing industry dynamics.

2025.7.24

Tag: APR

APR

Latest News

Inside the China counterfeit trade taking K-beauty for a ride

Are indie brands K-beauty's chance to challenge France?

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