Style seekers assemble as 'Korea Beauty Festival' kicks off with events across Seoul The “2024 Korea Beauty Festival” began on Saturday with a pop-up booth in Hongdae. The festival is hosted by the Ministry of Culture, Sports and Tourism and organized by the Korea Tourism Organization and the Visit Korea Committee. 2024.6.5
![A makeup artist demonstrates a K-pop idol eye makeup look at the Hongdae booth of the '2024 Korea Beauty Festival' in Mapo District, western Seoul, on Saturday. [KIM JI-YE]](https://image.koreajoongangdaily.com/11697730.jpg?imageId=11697730&width=240&height=184&format=webp&format=jpg)