Korea Joongang Daily
Korea JoongAng Daily

Retailers eye World Cup-driven win with deals on beer, chicken, other viewing essentials

For once, 10 a.m. may be beer o'clock, with retailers are presenting World Cup-inspired campaigns for beer, fried chicken and other watch-party essentials as the tournament nears.

2026-06-02

Head coach announces World Cup roster, says players will be 'held accountable' for their performance

With his team gearing up for weeks of training before their first match at this year's FIFA World Cup, the Korean squad's head coach, Hong Myung-bo, said that he will try to empower his players and help them take ownership of their performance.

2026-05-17

With under 100 days to go, Iran war and violence in Mexico weigh on World Cup

With 100 days to go until the FIFA World Cup, the Iran war has added a new layer of complexity to the tournament co-hosted by the United States, Mexico and Canada.

2026-03-05

Oriental Brewery holds largest share of Korea's retail beer market

Oriental Brewery (OB) had the largest market share of the retail beer market in October, with the company offering limited edition products to entice consumers during the World Cup season.

2022-11-30

Chimaek wins during World Cup as Koreans chow down and chug

Fried chicken is selling like hotcakes as soccer fans in Korea cheer for the home team and scarf down the perennial favorite during the 2022 FIFA World Cup in Qatar.

2022-11-29