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![Promoters hold up vegan meat sticks and musubi made using Shinsegae Food's meat alternative Better Meat, a plant-based lunch meat, at an E-mart in Gwangjin District, eastern Seoul, on Thursday. Shinsegae Food started selling Better Meat at all E-mart stores along with three baked goods containing the meat alternative on the same day. [SHINSEGAE FOOD]](https://image.koreajoongangdaily.com/10181194.jpg?imageId=10181194&width=240&height=184&format=webp&format=jpg)
![Dishes made with meat alternatives [SIMPLE MEAT]](https://image.koreajoongangdaily.com/10786150.jpg?imageId=10786150&width=240&height=184&format=webp&format=jpg)
![Sandwiches made with plant-based meat from Better meat, a Shinsegae Food brand introduced on Wednesday. [SHINSEGAE FOOD]](https://image.koreajoongangdaily.com/11668500.jpg?imageId=11668500&width=240&height=184&format=webp&format=jpg)