Tag: seongsu-dong

seongsu-dong

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Person standing in a bright office beside a desk with toys, supplies, and an open laptop.

How Musinsa's founder built a fashion empire

From a Seoul semi-basement startup to a possible 10 trillion won IPO, Cho Man-ho’s rise traces Musinsa’s growth, setbacks and renewed ambitions.

2026.6.17

Choi Won-seok, the CEO of Project Rent, is often dubbed the pioneer in pop-up store marketing. He says offline is a potent marketing platform for the so-called digital generation because it enables them to experience brands in person. [CHOI YEONG-JAE]

Marketing pioneer Choi Won-seok delves into pop-up trend in Seoul's Seongsu-dong

Choi Won-seok, CEO of Project Rent, defies the today's online retail trends by focusing on offline marketing and pop-up stores.

2024.6.17

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newmix coffee, a cafe specializing in mixed coffee, located in Seongsu-dong, eastern Seoul, boasts a media wall that resembles a galaxy, illuminating the floor and cashier area. [SEO JI-EUN]

New 'mix coffee' cafe serves up Korean classic with modern twist

newmix coffee serves up the classic "mixed coffee" with a twist as it looks to promote Korea's iconic coffee to the world.

2024.4.20

An experiential exhibition titled 'Sweet Escape' featuring boy band SHINee member Key will be held at Seongsu-dong, eastern Seoul, through March 24. [SM ENTERTAINMENT]

SHINee's Key creates a "Sweet Escape" through new exhibition

Fans of boy band SHINee’s Key are invited to a special experiential exhibition featuring the singer’s music, held at Seongsu-dong, eastern Seoul.

2024.3.8

Girl group NewJeans poses on the blue carpet before Julycolumn's opening show for Seoul Fashion Week 2024 Fall/Winter at the Dongdaemun Design Plaza in central Seoul on Thursday. [NEWS1]

Seoul Fashion Week kicks off with two locations and even more programs

Seoul Fashion Week 2024 F/W started early and expanded to Seongsu-dong, with new shows and a showroom tour to attract global buyers. Seongsu-dong offers a historic fashion scene with flagship stores and a shoemakers' street.

2024.2.1

Kodak Apparel' flagship store Kodak Corner Shop in Seongsu-dong, eastern Seoul [KODAK APPAREL]

Immersive Kodak Apparel flagship opens in Seongsu

Kodak, the 130-year-old film photography company known for its disposable cameras, has revamped its iconic film heritage into a stylish apparel brand. And younger Koreans can’t get enough.

2024.1.26

The floor plan for the One Universe Festival 2023 to be held at Sampyo's newly transformed site in Seongsu-dong, eastern Seoul, over the weekend [SEOUL METROPOLITAN GOVERNMENT]

Performances by NCT 127, aespa to mark return of Sampyo site to Seoul's bosom

Sampyo’s ready-mixed concrete production site in Seongsu-dong, eastern Seoul will be temporarily opened to the public on Thursday as a space for cultural and leisure activities.

2023.10.4

The new Beaker flagship store in Seongsu-dong, eastern Seoul [BEAKER]

Samsung opens flagship store of fashion brand Beaker in trendy Seongsu-dong

Samsung has joined Korea’s fashion hub Seongsu-dong, located in Seongdong District, eastern Seoul. Beaker, an online contemporary boutique fashion brand under Samsung C&T’s fashion division, opened its third flagship store last Friday, marking...

2022.11.22

Musinsa Campus N1 is the fashion e-commerce platform's new headquarters in Seongsu-dong, eastern Seoul. [MUSINSA]

Local fashion e-commerce site Musinsa to relocate headquarters to Seongsu-dong

Musinsa, a large local fashion e-commerce site, has found a new home in Korea’s rising fashion mecca. The platform announced Friday that it is moving its headquarters to Seongsu-dong in Seongdong District, eastern Seoul, and that it will be called...

2022.10.4