Actor Jung Hae-in has been selected as the new face of X.O. Mandu, food company Otoki's premium dumpling brand.
Jin Ramen instant noodle’s collaboration with Jin — the BTS member — was a huge success for Otoki as the company managed to sell out the 1.3 million ramyeon packages featuring Jin’s stickers in just 50 days after its release in March.
As global interest in ramyeon grows, Otoki is inviting Korean and international students to help share the flavor of its Jin Ramen through a new student ambassador program.
Otoki, a major Korean food manufacturer, said Wednesday it will invest $40 million in its U.S. subsidiary to strengthen its presence in the market there.
Samyang Foods will maintain its ramen prices, unlike competitors Nongshim and Otoki.
Otoki, the maker of the popular Jin Ramen line, is set to raise the prices of 16 products 7.5 percent on April 1.
Otoki will increase the prices of its instant curry and beef jjajang by 13.6% due to rising raw material costs.
BTS's Jin became global brand ambassador for Jin Ramen, with his image featured on product packaging.
Otoki's Jin Ramen revamps its flavors with deeper umami, a spicier kick, and improved noodles, marking its first major update in 11 years.
Korea JoongAng Daily Sitemap
