Korean vertical e-commerce platforms are moving back to brick-and-mortar, opening full-fledged stores and pop-up spaces to turn online shopping into an in-person brand experience.
The growth of IMM Investment, a major Seoul-based alternative asset manager, tracks the dramatic rise of Korea's start-up scene.
Some people are spending more time touring the homes of strangers than shopping for fashionwear or beauty products as interior decorating has become a trend.
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