An iconic city mascot might do more than just boost popularity — merchandise featuring Daejeon's mascot, Kkumdori and its family has helped the city generate billions in won in sales since 2024.
FIFA on Friday unveiled the three official mascots for the 2026 FIFA World Cup, the first edition of the tournament to be co-hosted by three countries.
Seoul’s mascot, “Haechi,” got a makeover. The Seoul Metropolitan Government introduced an 8-meter-tall (26-feet) air-filled Haechi at Dongdaemun Design Plaza (DDP) in Jung District, central Seoul, on Thursday.
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